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Consumer response to novel agri-food technologies: Implications for predicting consumer acceptance of emerging food technologies
Open accessAbstract
The issue of consumer acceptance of food technologies, and their applications, needs to be addressed early in technology development. However, whether extensive assessment of consumer acceptance is necessary for all food-related technologies a priori is uncertain. A review of studies of seven food-related technologies associated with different levels of public acceptance suggests that those characterised as being âbioactiveâ raise particular concerns - related to unpredictable effects, uncontrolled use, and ethical concerns. Perceptions of âunnaturalnessâ alone are unlikely to raise a food technology to high levels of public rejection. Trust in regulation and effective labelling are also important considerations.
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García-Villaverde, P. M., Rodrigo-Alarcón, J., Parra‐Requena, G., & Ruiz-Ortega, M. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2017.10.004 · Cited by 65
Awareness and attitudes towards the emerging use of nanotechnology in the agri-food sector
Handford, C., Dean, M., Spence, M. T. Z., Henchion, M., Elliott, C., & Campbell, K. (2015) · Food Control · doi:10.1016/j.foodcont.2015.03.033 · Cited by 65
Sillani, S., & Nassivera, F. (2015) · Trends in Food Science & Technology · doi:10.1016/j.tifs.2015.07.004 · Cited by 64
Psychological Determinants of Consumer Acceptance of Personalised Nutrition in 9 European Countries
Poínhos, R., van der Lans, I., Rankin, A., Fischer, A., Bunting, B., Kuznesof, S., Stewart-Knox, B., & Frewer, L. (2014) · PLoS ONE · doi:10.1371/journal.pone.0110614 · Cited by 64
“Social trust in institutions and regulators has been found to be an important determinant of consumer acceptance of technological innovation in the agri-food sector [23–26].”
BackgroundSelf-citationAutomated food safety early warning system in the dairy supply chain using machine learning
Liu, N.-J., Bouzembrak, Y., Bulk, L., Gavai, A., Heuvel, L., & Marvin, H. (2020) · Food Control · doi:10.21203/rs.3.rs-119633/v1 · Cited by 63
Eskola, M. K., Elliott, C. T., Hajšlová, J., Steiner, D. J., & Krska, R. (2019) · Critical Reviews in Food Science and Nutrition · doi:10.1080/10408398.2019.1612320 · Cited by 87
“Consumers who have trust in the institutions, who e.g. regulate food applications, see more benefits than risks (Frewer et al. 2011; Hartmann et al. 2018).”
BackgroundCultured meat: Processing, packaging, shelf life, and consumer acceptance
Siddiqui, S. A., Bahmid, N. A., Karim, I., Mehany, T., Gvozdenko, A. A., Блинов, А. В., Nagdalian, A. A., Arsyad, M., & Lorenzo, J. M. (2022) · LWT · doi:10.1016/j.lwt.2022.114192 · Cited by 81
Sustainable Food System in the European Union
Jackson, P., Candel, J., Davies, A., de Vries, H., Derani, C., Dragović-Uzelac, V., Hoel, A. H., Holm, L., Morone, P., Penker, M., et al. (2023) · doi:10.3390/books978-3-0365-8319-8 · Cited by 60
“A decade ago, studies highlighted the importance of considering consumer acceptance and attitudes early in technology development (Frewer et al., 2011; Lyndhurst, 2009).”
BackgroundRoh, S. H., Oh, Y., Lee, S.-Y., Kang, J., & Min, S. (2020) · LWT · doi:10.1016/j.lwt.2020.109429 · Cited by 60
Brazilian consumer's perception of food processing technologies: A case study with fruit juice.
Martins, I. B. A., Oliveira, D., Rosenthal, A., Ares, G., & Deliza, R. (2019) · Food Research International · doi:10.1016/j.foodres.2019.108555 · Cited by 59
Bearth, A., & Siegrist, M. (2019) · Food Quality and Preference · doi:10.1016/j.foodqual.2018.06.015 · Cited by 59
Self-citationKamrath, C., Wesana, J., Bröring, S., & Steur, H. D. (2019) · Comprehensive Reviews in Food Science and Food Safety · doi:10.1111/1541-4337.12442 · Cited by 69
“…befitting the complexity of the food supply chain, it is not only crucial to identify the factors of technology acceptance or adoption by consumers (Frewer et al., 2011; Ronteltap, van Trijp, Renes, & Frewer, 2007; Siegrist, 2008), but also by other supply chain actors (Bigliardi & Galati, 2013;…”
BackgroundInfluentialGuo, Q.-Z., Yao, N.-Z., & Zhu, W.-W. (2020) · Food Research International · doi:10.1016/j.foodres.2020.109518 · Cited by 57
Consumer awareness and acceptance of irradiated foods: the case of Italian consumers
Galati, A., Moavero, P., & Crescimanno, M. (2019) · British Food Journal · doi:10.1108/bfj-05-2018-0336 · Cited by 57
Dubé, L., Jha, S. K., Faber, A., Struben, J., London, T., Mohapatra, A., Drager, N., Lannon, C., Joshi, P., & McDermott, J. J. (2014) · Annals of the New York Academy of Sciences · doi:10.1111/nyas.12548 · Cited by 61
Dairy 3.0: cellular agriculture and the future of milk
Mendly-Zambo, Z., Powell, L., & Newman, L. (2021) · Food, Culture, and Society: an international journal of multidisciplinary research · doi:10.1080/15528014.2021.1888411 · Cited by 50
“As Frewer et al. (2011) note, perceptions of “unnaturalness” alone are unlikely to raise levels of public rejection, but they open the public to being overly negative toward agricultural innovation.”
BackgroundConsumer Perceptions of Precision Livestock Farming—A Qualitative Study in Three European Countries
Krampe, C., Serratosa, J., Niemi, J., & Ingenbleek, P. (2021) · Animals · doi:10.3390/ani11051221 · Cited by 50
“This finding has implications for consumer acceptance of PLF technologies, because it offers an addition to the frequently mentioned influencing factors, such as consumers’ prior knowledge [15], their attitudes towards the technology [16], the transparency of a technology [50], the behavioural control [51] and the (in…”
BackgroundA Change for the Better? Digital Health Technologies and Changing Food Consumption Behaviors
Lowe, B., Fraser, I., & Monteiro, D. M. S. (2015) · Psychology and Marketing · doi:10.1002/mar.20802 · Cited by 53
Bearth, A., Kaptan, G., & Kessler, S. (2022) · Agriculture and Human Values · doi:10.1007/s10460-022-10311-8 · Cited by 49
“For decisions regarding the regulation of emerging applications of gene technology, it is vital to understand the public’s view, and learn from previous challenges that have for example led to the 1998 de facto moratorium that suspended approvals of new genetically modified organisms in the EU including UK (Frewer et…”
BackgroundInfluentialExtrapolating understanding of food risk perceptions to emerging food safety cases
Kaptan, G., Fischer, A. R. H., & Frewer, L. J. (2017) · Journal of Risk Research · doi:10.1080/13669877.2017.1281330 · Cited by 63
Self-citationNon-thermal processing of milk: Principles, mechanisms and effect on milk components
Pegu, K., & Arya, S. (2023) · Journal of Agriculture and Food Research · doi:10.1016/j.jafr.2023.100730 · Cited by 48
Affect and Cognition in Attitude Formation toward Familiar and Unfamiliar Attitude Objects
van Giesen, R. I., Fischer, A. R. H., van Dijk, H., & van Trijp, J. C. M. (2015) · PLoS ONE · doi:10.1371/journal.pone.0141790 · Cited by 51
“Specifically, with new technologies, ‘unknown’ can quickly turn into ‘unloved’, as happened for instance in the case of genetically modified food [52].”
BackgroundConsumer Perspectives on Processing Technologies for Organic Food
Hüppe, R., & Zander, K. (2021) · Foods · doi:10.3390/foods10061212 · Cited by 46
“Moreover, acceptance depends on whether consumers can control their exposure to a technology, and the potential ethical or environmental impacts of the latter [17].”
BackgroundInfluentialNovel and emerging biotechnological crop protection approaches
Giudice, G., Moffa, L., Varotto, S., Cardone, M. F., Bergamini, C., Lorenzis, G. D., Velasco, R., Nerva, L., & Chitarra, W. (2021) · Plant Biotechnology Journal · doi:10.1111/pbi.13605 · Cited by 63
“1 Plant Biotechnology Journal (2021), pp. 1–16 doi: 10.1111/pbi.13605 2016; Change, 2018), their use is still associated with strong public concern, which is related to putative risks for human health and environment contamination (Carzoli et al., 2018; Frewer et al., 2011).”
BackgroundInfluentialHu, L.-J., Liu, R., Zhang, W., & Zhang, T. (2020) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph17207700 · Cited by 45
“In the context of GMF, perceived risks may be a key factor that determines ACC as perceived benefits [16,74,75].”
BackgroundLee, P.-Y., Lusk, K., Mirosa, M., & Oey, I. (2015) · Food Quality and Preference · doi:10.1016/j.foodqual.2014.08.006 · Cited by 45
“HPP involves the application of hydrostatic pressure while high-voltage pulses are used in PEF processing to inactivate microorganisms and prolong the products shelf-life (Frewer et al., 2011; Hicks et al., 2009).”
MethodPerez, M., López-Yerena, A., Lozano-Castellón, J., Olmo-Cunillera, A., Lamuela-Raventós, R., Martín-Belloso, O., & Vallverdú-Queralt, A. (2021) · Antioxidants · doi:10.3390/antiox10030417 · Cited by 44
“PEF techniques are also positively viewed as energy-saving and environmentally friendly [71].”
BackgroundIrradiation and Consumers Acceptance
Castell-Perez, E. M., & Moreira, R. G. (2020) · Elsevier eBooks · doi:10.1016/b978-0-12-815781-7.00015-9 · Cited by 71
Novel Foods in the European Union
Pisanello, D., & Caruso, G. (2018) · doi:10.1007/978-3-319-93620-8 · Cited by 44
Rose, K. M., Brossard, D., & Scheufele, D. (2020) · Environmental Communication · doi:10.1080/17524032.2019.1710227 · Cited by 43
Richetin, J., Demartini, E., Gaviglio, A., Ricci, E., Stranieri, S., Banterle, A., & Perugini, M. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.101890 · Cited by 43
Jadhav, H., & Choudhary, P. (2024) · Discover Food · doi:10.1007/s44187-024-00089-5 · Cited by 42
“Due to numerous advantages of non-thermal treatment to food, it is considered as a boon to food industry and has a potential prowess to utterly abolish the thermal food processing treatments [11–14].”
Jin, S., Li, W., Dawson, I. G. J., Clark, B., Chen, S., & Frewer, L. J. (2022) · Food Quality and Preference · doi:10.1016/j.foodqual.2022.104543 · Cited by 51
Self-citationBig issues for a small technology: Consumer trade-offs in acceptance of nanotechnology in food
Henchion, M., McCarthy, M., Dillon, E., Greehy, G., & McCarthy, S. (2019) · doi:10.1016/j.ifset.2019.102210 · Cited by 42
Risk perception associated with an emerging agri-food risk in Europe: plant viruses in agriculture
Hilaire, J., Tindale, S., Jones, G., Pingarron-Cardenas, G., Bačnik, K., Ojo, M., & Frewer, L. (2022) · Agriculture & Food Security · doi:10.1186/s40066-022-00366-5 · Cited by 41
Self-citationAttitudes towards genetically modified animals in food production
Frewer, L., Coles, D., Houdebine, L., & Kleter, G. (2014) · British Food Journal · doi:10.1108/bfj-08-2013-0211 · Cited by 41
Self-citationSiegrist, M., Bearth, A., & Hartmann, C. (2021) · Food Quality and Preference · doi:10.1016/j.foodqual.2021.104441 · Cited by 51
Self-citationMoving from risk communication to food information communication and consumer engagement
Wall, P. G., & Chen, J. (2018) · npj Science of Food · doi:10.1038/s41538-018-0031-7 · Cited by 44
Cultivating Benefit and Risk: Aquaculture Representation and Interpretation in New England
Rickard, L., Noblet, C., Duffy, K., & Brayden, W. C. (2018) · Society & Natural Resources · doi:10.1080/08941920.2018.1480821 · Cited by 40
“…of aquaculture and risk/benefit perceptions as two critical variables for understanding citizens’ acceptance of aquaculture as a “food technology” (Frewer et al. 2011), we ask: RQ3: To what degree are New England residents aware of aquaculture, including: (a) aquaculture products and processes…”
BackgroundMorrissey, J., Mirosa, M., & Abbott, M. (2014) · Journal of Environmental Policy & Planning · doi:10.1080/1523908x.2013.845521 · Cited by 40
“Frewer et al. (2011) examine what is known about consumer responses to foodrelated technologies that have been associated with different levels of consumer rejection, for example.”
BackgroundGupta, N., Fischer, A., George, S., & Frewer, L. (2013) · Journal of nanoparticle research · doi:10.1007/s11051-013-1838-4 · Cited by 40
“The negative societal response to GM foods is frequently regarded as the normative societal response to technological innovation in the agrifood sector, even in the absence of data relating to specific areas of technological application (Frewer et al. 2011a, b).”
BackgroundMethodResultInfluentialSelf-citationDunnGalvin, A., Roberts, G. C., Schnadt, S., ASTLEY, S. B., Austin, M., Blom, W. M., Baumert, J. L., Chan, C., Crevel, R., Grimshaw, K. E. C., et al. (2019) · Clinical & Experimental Allergy · doi:10.1111/cea.13464 · Cited by 47
Strijbos, C., Schluck, M., Bisschop, J., Bui, T., de Jong, I. D., van Leeuwen, M. V., von Tottleben, M., & van Breda, S. V. (2016) · Food Quality and Preference · doi:10.1016/j.foodqual.2016.06.014 · Cited by 38
Metadata
- Authors
- Frewer, L. J., Bergmann, K., Brennan, M., Lion, R., Meertens, R., Rowe, G., Siegrist, M., & Vereijken, C.
- Affiliations
- Newcastle University (GB)
- Unilever Research and Development Vlaardingen (NL)
- Maastricht University (NL)
- ETH Zurich (CH)
- Corresponding author
- Frewer, L.J.
- Venue
- Trends in Food Science & Technology
- Publisher
- Elsevier BV
- Published
- 2011-08
- Volume
- 22
- Issue
- 8
- Pages
- 442-456
- ISSN
- 0924-2244 (ISSN-L)
- OpenAlex
- W2086262717
- Cited by
- 424
- References
- 0
- Citations by year
- 2026: 23 · 2025: 23 · 2024: 33 · 2023: 43 · 2022: 36 · 2021: 46 · 2020: 27 · 2019: 38 · 2018: 29 · 2017: 28 · 2016: 21 · 2015: 27 · 2014: 21 · 2013: 17 · 2012: 9
- FWCI
- 18.90
- Type
- journal article
- Language
- en
- Open access
- green
- research.wur.nl
- Locations
- Trends in Food Science & Technology (publishedVersion)
- Research Publications (Maastricht University) (publishedVersion)
- Socio-Environmental Systems Modeling (submittedVersion)
- Research Publications (Maastricht University) (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Newcastle University ePrints (Newcastle Univesity)
- Funders
- Danone
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Genetically Modified Organisms Research
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Keywords
- consumer acceptance, agri-food technology, emerging food technologies, bioactive foods, consumer perception, unnaturalness, trust in regulation, food labeling, ethical considerations, public acceptance
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