The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Effects of virtual reality on theme park visitors' experience and behaviors: A presence perspective
Abstract
Abstract Advances in virtual reality (VR) technology exert increasingly influential impacts on tourism. Drawn upon a presence perspective and a process theory, this research aims to explore how VR technology may help enhance theme park visitors' experience and behaviors. Data was collected from 396 theme park visitors who had experienced VR roller coaster over the past twelve months. Results of stepwise regression analysis suggest that users' sense of presence is predominantly driven by their feeling of control, followed by participation, effectiveness, curiosity, vividness, temporal association, and enjoyment provided by VR system. Results of simple linear regression analyses reveal positive impacts of sense of VR presence on visitors' overall theme park experience and intentions to revisit and recommend. Further sensitivity tests are performed using Hayes’ PROCESS model to accommodate the potential influence of two individual factors (i.e., personal innovativeness and VR familiarity) on the results. Theoretical and managerial implications are presented.
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Cites
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Measuring Presence in Virtual Environments: A Presence Questionnaire
Witmer, B. G., & Singer, M. J. (1998) · Presence: Teleoperators and Virtual Environments · doi:10.1162/105474698565686 · Cited by 6,371
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Running experiments on Amazon Mechanical Turk
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Cited by
Fan, X., Jiang, X., & Deng, N. (2022) · Tourism Management · doi:10.1016/j.tourman.2022.104534 · Cited by 586
VR in tourism: A new call for virtual tourism experience amid and after the COVID-19 pandemic
Godovykh, M., Baker, C., & Fyall, A. (2022) · Tourism and Hospitality · doi:10.3390/tourhosp3010018 · Cited by 108
Metadata
- Authors
- Wei, W., Qi, R., & Zhang, L.
- Venue
- Tourism Management
- Publisher
- Elsevier BV
- Published
- 2019-04
- Volume
- 71
- Pages
- 282-293
- ISSN
- 0261-5177 (ISSN-L)
- OpenAlex
- W2896653533
- Cited by
- 406
- References
- 9
- FWCI
- 23.70
- Type
- journal article
- Language
- en
- Open access
- closed
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