Beauty or the Borg: Agentic artificial intelligence organizational socialization in synergistic Hybrid Transformative Dynamic Flows
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Tourism and travel agents provide real-time decision support ethically and transparently through RAG, Interactive Cognitive Agents (ICAs), and other management support systems.
“They provide real-time decision support ethically and transparently, through RAG, Interactive Cognitive Agents (ICAs), and other management support systems [127].”
From The Rise of Agentic AI: A Review of Definitions, Frameworks, Architectures, Applications, Evaluation Metrics, and Challenges (2025) · cites this paper as [127]
Tourism and travel agents optimize pricing, planning, and customer service using human-AI teams.
“They optimize pricing, planning, and customer service using human-AI teams.”
From The Rise of Agentic AI: A Review of Definitions, Frameworks, Architectures, Applications, Evaluation Metrics, and Challenges (2025) · cites this paper as [127]
Agentic AI apply structured datasets to predict where possible threats or issues might arise, using XAI, ML algorithms, and LLMs for forecasting, risk assessment, or strategy formulation in predictive applications such as health, policing, and financial services.
“The purpose of datasets extends to predictive applications, such as health, policing, and financial services, where agentic AI apply structured datasets to predict where possible threats or issues might arise, using XAI [127], ML algorithms [67], and LLMs [35] for forecasting, risk assessment, or strategy formulation, etc.”
From The Rise of Agentic AI: A Review of Definitions, Frameworks, Architectures, Applications, Evaluation Metrics, and Challenges (2025) · cites this paper as [127]
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Chemli, S., Vitale, A., Shekhar, & Valeri, M. (2026) · Journal of Engineering and Technology Management · doi:10.1016/j.jengtecman.2026.101959 · Cited by 4 · see citing works
Artificial Intelligence agents and autonomous decision-making in business: a review
Ghane, M., Sorooshian, S., & Ang, M. C. (2026) · Cogent Business & Management · doi:10.1080/23311975.2026.2692205 · Cited by 4 · see citing works
Special issue: marketing science applications in tourism and hospitality research
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From human travellers to agentic AI: when algorithms choose our holidays
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- Authors
- Stylos, N., Okumus, F., & Onder, I.
- Affiliations
- University of Bristol (GB)
- Venue
- Tourism Management
- Publisher
- Elsevier BV
- Published
- 2025-12
- Volume
- 111
- Pages
- 105205
- ISSN
- 0261-5177 (ISSN-L)
- OpenAlex
- W4409870971
- Cited by
- 18
- References
- 108
- Citations by year
- 2026: 13 · 2025: 5
- FWCI
- 7.25
- Type
- journal article
- Language
- en
- Open access
- Licence
- Locations
- Tourism Management (publishedVersion)
- Bristol Research (University of Bristol) (submittedVersion, cc-by)
- Topics
- Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
- Social Sciences › Sociology and Political Science › Information Systems Theories and Implementation
- Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
- Keywords
- agentic AI, tourism organizations, management decision-making, socio-technical systems theory, price optimization, trust building, organizational legitimacy, resource allocation
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