Establishing online trust through a community responsibility system
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Consumers often hesitate to perform a transaction online because of the impersonal nature of online settings and information asymmetry that makes it almost impossible to evaluate product quality before purchase.
“Considering the impersonal nature of online settings, and the information asymmetry that almost makes it impossible to evaluate the product quality before purchase [6], consumers often hesitate to perform a transaction online [58].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [6]
The potential risks associated with online purchases, such as information asymmetry between buyers and sellers and the impersonal nature of the online environment, pose threats to consumers, so merchants need to acquire trust from consumers.
“The potential risks associated with online purchases, such as information asymmetry between buyers and sellers, and the impersonal nature of the online environment pose threats to the consumers and also to the buyers, and in this case, merchants need to acquire trust from the consumers [6].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [6]
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The role of consumer innovativeness and perceived risk in online banking usage
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“Considering the impersonal nature of online settings, and the information asymmetry that almost makes it impossible to evaluate the product quality before purchase [6], consumers often hesitate to perform a transaction online [58].”
BackgroundWang, W.-T., & Lu, C.-C. (2014) · Journal of Organizational Computing and Electronic Commerce · doi:10.1080/10919392.2014.866501 · Cited by 19 · see citing works
- Authors
- Ba, S.
- Affiliations
- University of Southern California (US)
- Corresponding author
- Ba, Sulin
- ORCID
- Ba, Sulin
- Venue
- Decision Support Systems
- Publisher
- Elsevier BV
- Published
- 2001-08
- Volume
- 31
- Issue
- 3
- Pages
- 323-336
- ISSN
- 0167-9236 (ISSN-L)
- OpenAlex
- W1989160322
- Cited by
- 361
- References
- 25
- Citations by year
- 2026: 2 · 2025: 4 · 2024: 11 · 2023: 9 · 2022: 16 · 2021: 14 · 2020: 17 · 2019: 17 · 2018: 18 · 2017: 12 · 2016: 22 · 2015: 18 · 2014: 32 · 2013: 20 · 2012: 25
- FWCI
- 35.74
- Type
- journal article
- Language
- en
- Open access
- green
- papers.ssrn.com
- Locations
- Decision Support Systems (publishedVersion)
- SSRN Electronic Journal (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Access Control and Trust
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- online trust, trust building, e-commerce, social structure, anonymity, online transactions, game theory
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