Cited by 1,376Usability and User Interface DesignInnovative Human-Technology InteractionAesthetic Perception and Analysis

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What is beautiful is usable

Tractinsky, N, Katz, A.S, Ikar, D·2000·Interacting with Computers

DOI 10.1016/s0953-5438(00)00031-x

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Abstract

An experiment was conducted to test the relationships between users ' perceptions of a computer-ized system's beauty and usability. The experiment used a computerized application as a surrogate for an Automated Teller Machine (ATM). Perceptions were elicited before and after the participants used the system. Pre-experimental measures indicate strong correlations between system's perceived aesthetics and perceived usability. Post-experimental measures indicated that the strong correlation remained intact. A multivariate analysis of covariance revealed that the degree of system's aesthetics affected the post-use perceptions of both aesthetics and usability, whereas the degree of actual usability had no such effect. The results resemble those found by social psychologists regarding the effect of physical attractiveness on the valuation of other personality attributes. The ®ndings stress the importance of studying the aesthetic aspect of human±computer interaction (HCI) design

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Authors: Tractinsky, N., Katz, A. S., & Ikar, D.
Affiliations: Ben-Gurion University of the Negev (IL)
ORCID: Tractinsky, N
Venue: Interacting with Computers
Publisher: Oxford University Press (OUP)
Published: 2000-12
Volume: 13
Issue: 2
Pages: 127-145
ISSN: 0953-5438 (ISSN-L)
DOI: 10.1016/s0953-5438(00)00031-x
OpenAlex: W1998515403
Cited by: 1,376
References: 67
Citations by year: 2026: 63 · 2025: 104 · 2024: 41 · 2023: 42 · 2022: 43 · 2021: 74 · 2020: 60 · 2019: 53 · 2018: 66 · 2017: 71 · 2016: 64 · 2015: 65 · 2014: 65 · 2013: 86 · 2012: 72
FWCI: 14.49
Type: journal article
Language: en
Open access: closed
Locations: Interacting with Computers (publishedVersion)
Topics: Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Life Sciences › Neuroscience › Cognitive Neuroscience › Aesthetic Perception and Analysis
Keywords: aesthetic perception, usability, user perception, human-computer interaction design, automated teller machines

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