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Cited by 1,198

The DOI matches its Crossref record; 23 of the 23 references it cites were found in a registry or an index.

Research Methods in Business Studies

Ghauri, Pervez, Grønhaug, Kjell, Strange, Roger·2020·Cambridge University Press eBooks

Abstract

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

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Metadata

Authors
Ghauri, P., Grønhaug, K., & Strange, R.
Venue
Cambridge University Press eBooks
Published
2020-01-17
OpenAlex
W1596469162
Cited by
1,198
References
23
FWCI
40.19
Type
book
Language
en
Open access
closed

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