The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Principles Based on Social Cues in Multimedia Learning: Personalization, Voice, Image, and Embodiment Principles
Abstract
The modality effect refers to a cognitive load learning effect that occurs when a mixed-mode (partly visual and partly auditory) presentation of information is more effective than a single-mode (either visual or auditory alone) presentation of the same information. For learning to occur, novel material must be organised and incorporated into long-term memory via a limited working memory. For instruction to be effective, it has to be designed in ways in which the limitations of working memory are overcome. As distraction and interference impose an additional memory load, their impact on the limited working memory system has to be taken into consideration in a multimedia context where the different formats of words and pictures allow for many possible ways of presenting information. The instructional predictions that flow from the experimental work on the modality effect are straightforward. From a practical perspective, the modality effect provides guidelines for effective instruction.
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Cites
Mayer, R. E. (2009) · doi:10.1017/cbo9780511811678 · Cited by 7,800
Self-citationMayer, R. (2020) · doi:10.1017/9781316941355 · Cited by 7,777
Self-citationSweller, J., Ayres, P., & Kalyuga, S. (2011) · doi:10.1007/978-1-4419-8126-4 · Cited by 5,531
Ellis, P. D. (2010) · doi:10.1017/cbo9780511761676 · Cited by 2,461
How seductive details do their damage: A theory of cognitive interest in science learning.
Harp, S. F., & Mayer, R. E. (1998) · Journal of Educational Psychology · doi:10.1037/0022-0663.90.3.414 · Cited by 855
Self-citationSocial cues in multimedia learning: role of speaker’s voice
Mayer, R. E., Sobko, K., & Mautone, P. D. (2003) · Journal of Educational Psychology · doi:10.1037/0022-0663.95.2.419 · Cited by 429
Self-citationPersonalized Messages That Promote Science Learning in Virtual Environments.
Moreno, R., & Mayer, R. E. (2004) · Journal of Educational Psychology · doi:10.1037/0022-0663.96.1.165 · Cited by 370
Self-citationMayer, R. E., Fennell, S., Farmer, L., & Campbell, J. (2004) · Journal of Educational Psychology · doi:10.1037/0022-0663.96.2.389 · Cited by 298
Self-citationFostering multimedia learning of science: Exploring the role of an animated agent’s image
Dunsworth, Q., & Atkinson, R. K. (2007) · Computers & Education · doi:10.1016/j.compedu.2005.11.010 · Cited by 178
Cited by
Makransky, G., & Petersen, G. B. (2021) · Educational Psychology Review · doi:10.1007/s10648-020-09586-2 · Cited by 1,438
Learning science in immersive virtual reality.
Parong, J., & Mayer, R. E. (2018) · Journal of Educational Psychology · doi:10.1037/edu0000241 · Cited by 1,088
Self-citationUsing multimedia for e‐learning
Mayer, R. E. (2017) · Journal of Computer Assisted Learning · doi:10.1111/jcal.12197 · Cited by 747
Self-citationMakransky, G., Borre‐Gude, S., & Mayer, R. E. (2019) · Journal of Computer Assisted Learning · doi:10.1111/jcal.12375 · Cited by 532
Self-citationMakransky, G., & Mayer, R. E. (2022) · Educational Psychology Review · doi:10.1007/s10648-022-09675-4 · Cited by 386
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Metadata
- Authors
- Mayer, R. E.
- Venue
- The Cambridge Handbook of Multimedia Learning
- Publisher
- Cambridge University Press
- Published
- 2014-07-28
- Pages
- 345-368
- OpenAlex
- W298135510
- Cited by
- 309
- References
- 9
- FWCI
- 24.55
- Type
- book chapter
- Language
- en
- Open access
- closed
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