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Elite Influence on Public Opinion in an Informed Electorate
Abstract
An enduring concern about democracies is that citizens conform too readily to the policy views of elites in their own parties, even to the point of ignoring other information about the policies in question. This article presents two experiments that undermine this concern, at least under one important condition. People rarely possess even a modicum of information about policies; but when they do, their attitudes seem to be affected at least as much by that information as by cues from party elites. The experiments also measure the extent to which people think about policy. Contrary to many accounts, they suggest that party cues do not inhibit such thinking. This is not cause for unbridled optimism about citizens' ability to make good decisions, but it is reason to be more sanguine about their ability to use information about policy when they have it.
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“Consistent with this view, a growing number of empirical studies have uncovered evidence that people update their political attitudes and beliefs in line with evidence (e.g., refs. 4,13,27–29) and arguments23,30,31 presented to them.”
From Factual knowledge can reduce attitude polarization (2025) · cites this paper as [27]
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“However, follow-up research indicated that this was true for Republican but not Democratic supporters86.”
From Cognitive–motivational mechanisms of political polarization in social-communicative contexts (2022) · cites this paper as [86]
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“However, it has been difficult to draw general conclusions about the magnitude of party cue influence because of the substantial variation between different studies’ estimates (Bullock 2011, 2020; Tappin 2020).”
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“The current findings also offer a potential contribution to the political science literature concerning the status of political elites in the realm of public opinion (see Baum & Groeling 2009; Bullock 2011).”
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“These cues can lead citizens to update their information about the policy (Bullock, 2011; Cohen, 2003).”
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“Conversely, affective polarization amplifies ideological distance and partisan alignment (Bullock 2011; Druckman et al. 2021; Enders and Lupton 2021; Lelkes 2018).”
BackgroundLIMITS OF ELITE INFLUENCE ON PUBLIC OPINION
Feldman, S., Huddy, L., & Marcus, G. E. (2012) · Critical Review · doi:10.1080/08913811.2012.788278 · Cited by 10
“A recent paper by John G. Bullock (2011) examined more closely the relative influence of elite cues and policy information through an experiment embedded in an Internet survey in which both policyrelevant information and partisan cues were manipulated on a salient issue (health-care policy).”
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“This suggests that people may be following the platforms of political parties in order to inform their general opinions about environmentally related issues that align with such notions as the “elite cues hypothesis” (Bullock 2011; Carmichael and Brulle 2017; Leeper and Slothuus 2014).”
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BackgroundInfluentialThe moderating role of identification and campaign exposure in party cueing effects
Azrout, R., & de Vreese, C. H. (2017) · West European Politics · doi:10.1080/01402382.2017.1371957 · Cited by 9
“Most studies that look at cueing effects employ experimental designs (e.g. Bullock 2011; Cohen 2003; Druckman et al. 2013; Goren et al. 2009; Kam 2005; Malka and Lelkes 2010; Slothuus and de Vreese 2010), so exposure to party cues is the result of participation in the experiment (and usually…”
Religion, partisanship and preferences for redistribution
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“Bullock (2011) has shown that information about policies can affect an individual’s attitudes as much as partisanship.”
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“The former category includes American studies like those by Bullock (2011) and Cohen (2003) that present positions on policies that have clear ideological implications and manipulate whether Democrats or Republicans favor them.”
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“Consider, for example, recent experimental findings regarding the effects of partisan frames, exposure to policy information, and affective polarization (Chong and Druckman 2007, 2010, 2012; Bullock 2011; Bullock et al.”
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Milic, T. (2020) · Swiss Political Science Review · doi:10.1111/spsr.12407 · Cited by 9
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“Yet, this research is refuted by a relatively smaller subset of works which questions the extent to which partisan cues overwhelm competing source cues (Bullock 2011; Boudreau and MacKenzie 2014, 2018).”
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Leeper, T. J. (2013) · Cited by 8
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Kovács, A., Luckner, K., Sekuła, A., & Kantorowicz, J. (2024) · International Review of Law and Economics · doi:10.1016/j.irle.2024.106213 · Cited by 7
Bayram, A. B., Schneider, S. H., Faust, J., & Thomson, C. P. (2024) · Journal of International Development · doi:10.1002/jid.3927 · Cited by 10
“But it could also be a function of information-driven rather than cue-driven decision making by right leaning individuals given their potential for being better informed about the subject matter (Bullock, 2011; Kuklinski et al., 1982).”
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“While citizens can eschew partisanship in favor of substantive information in certain circumstances (Bullock, 2011; Boudreau & MacKenzie, 2014), the evidence of partisan effects on political perceptions remains strong (e.g. Cohen, 2003; Petersen et al., 2013) and can color how individuals digest…”
BackgroundDeterminants of Attitudes Toward Reconciliation with Indigenous Peoples
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“In addition, many extant studies assume that partisans respond to party cues and accept the arguments of political leaders (Bullock, 2011; Druckman, Peterson, & Slothuus, 2013; Gabel & Scheve, 2007), but some recent studies claim that such consistency might be a coincidence that stems from citizens…”
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“For example, on many occasions researchers have simply retained a subset of items with the highest factor loadings without considering any other parameters (e.g. Bullock, 2011).”
BackgroundMethodThe art of uncommitment: the costs of peacetime withdrawals from alliance commitments
Levin, D. H., & Kobayashi, T. (2022) · European Journal of International Relations · doi:10.1177/13540661221098221 · Cited by 7
“…economist for international trade increased public support for trade in one study (Hiscox, 2006) and opposition by senior military leaders to a proposed military intervention reduced public support for it in another one (Golby et al., 2018—see also Bullock, 2011; Gusinger and Saunders, 2017).”
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Changes in perceptions of media bias
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“…predictor of individual attitude change with opinion shifting in the direction of cues provided by trusted elites (Boudreau and MacKenzie, 2014; Bullock, 2011, 2019; Dalton et al., 1998; Downs, 1957; Ladd, 2010; Peterson, 2017).1 Second, the 2016 campaign provided a surprising victory for…”
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Using Political Cues for Attitude Formation in Post-Conflict ContextsPreprint
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“While some studies directly compare the effects of party cues and policy information (Arceneaux 2008; Boudreau and MacKenzie 2014; Bullock 2011), no study examines how donor information compares with these two other types of information.”
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“This evidence complements existing research on party cueing effects (e.g., Brader et al., 2012; Brader et al., 2020 ; Bullock, 2011 ; Coan et al., 2008 ; Kam, 2005 ; Merolla et al., 2008 ; Nicholson, 2012 ; Petersen et al., 2010 , 2012 ; Slothuus & De Vreese, 2010; Sniderman & Hagendoorn, 2007 ;…”
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“Investigations into how partisans process information reveal that voters update their attitudes based on information despite partisan-ship (Bullock 2011; Coppock 2023).”
The Exaggerated Life of Death Panels: The Limits of Framing Eects on Health Care Attitudes
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“As Bullock (2011) acknowledges, heuristics, while generally recognized as powerful drivers of public opinion, are not hegemonic.”
BackgroundInfluentialHow China’s image affects Chinese products in a partisan-motivated US market
Yang, C. (2020) · Global Media and China · doi:10.1177/2059436420922702 · Cited by 7
Does Ability Contribute to Partisan Bias?: Evaluating Scientific Research about Political Topics
Bergan, D. E. (2021) · Communication Studies · doi:10.1080/10510974.2021.1876124 · Cited by 6
“Although prior work has demonstrated that party cues influence judgments (e.g., Berinsky, 2009; Cohen, 2003; Rahn, 1993), the top row of Table 1 shows that this finding is compatible with both accuracy and directional goals (Bullock, 2011).”
BackgroundResultInfluentialPublic Opinion and Reactions to Increasing Income Inequality
Trump, K. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108879170.004 · Cited by 6
Is It the Message or the Messenger? Examining Movement in Immigration Beliefs
Afrouzi, H., Arteaga, C., & Weisburst, E. (2023) · Journal of Political Economy Microeconomics · doi:10.1086/728365 · Cited by 7
Estimating the causal effects of cognitive effort and policy information on party cue influencePreprint
Tappin, B. M., & McKay, R. (2021) · doi:10.31234/osf.io/tdk3y · Cited by 6
Whose Preferences Matter for Redistribution? Cross-Country Evidence
Maréchal, M. A., Cohn, A., Yusof, J., & Fisman, R. J. (2024) · Journal of Political Economy Microeconomics · doi:10.1086/732238 · Cited by 5
Beyond Changing Minds: Raising the Issue Importance of Expanding Legal Immigration
Kustov, A. (2024) · Perspectives on Politics · doi:10.1017/s1537592724001117 · Cited by 6
Robison, J. (2021) · Political Psychology · doi:10.1111/pops.12729 · Cited by 5
Bulut, A. T., & Yıldırım, T. M. (2021) · Political Behavior · doi:10.1007/s11109-021-09722-w · Cited by 6
“…and against the person’s previous knowledge, whereas heuristic processing relies primarily on simple decision rules rather than extensive evaluation and most likely to occur when people lack the skills and motivation necessary to scrutinize the messages that they receive (Bullock, 2011).”
BackgroundVeteran social identity, partisanship, and political behavior
Endicott, T. W. (2022) · Politics Groups and Identities · doi:10.1080/21565503.2022.2047740 · Cited by 5
Georgarakis, G. N. (2022) · Political Psychology · doi:10.1111/pops.12865 · Cited by 7
“Finally, the Bayesian Learning Model suggests that attitude change occurs in a manner consistent with Bayes’ rule, that is, individuals update their opinions by weighting new information according to the strength of their prior beliefs (Bullock, 2011; Gerber & Green, 1999).”
MethodGaspard, V. (2025) · Politics and Governance · doi:10.17645/pag.9762 · Cited by 5
Coffé, H. (2017) · Acta Politica · doi:10.1057/s41269-017-0046-0 · Cited by 6
Online partisan news and China’s country image: an experiment based on partisan motivated reasoning
Yang, C., & Yun, G. W. (2020) · Asian Journal of Communication · doi:10.1080/01292986.2020.1725074 · Cited by 5
Nemčok, M., Wass, H., & Vesa, J. (2023) · Party Politics · doi:10.1177/13540688231191358 · Cited by 5
“…have used survey-embedded experiments exposing respondents to information about party leaders ’ positions (Barber and Pope, 2019; Bolsen et al., 2014; Bullock, 2011; Ciuk and Yost, 2016; Kam, 2005; Levendusky, 2010; Mullinix, 2016; Nicholson, 2012; Peterson, 2019; Slothuus and De Vreese, 2010).”
Metadata
- Authors
- BULLOCK, J. G.
- Affiliations
- Yale University (US)
- Corresponding author
- BULLOCK, JOHN G.
- ORCID
- BULLOCK, JOHN G.
- Venue
- American Political Science Review
- Publisher
- Cambridge University Press (CUP)
- Published
- 2011-08
- Volume
- 105
- Issue
- 3
- Pages
- 496-515
- ISSN
- 0003-0554 (ISSN-L)
- 1537-5943
- OpenAlex
- W3124069454
- Cited by
- 777
- References
- 103
- Citations by year
- 2026: 42 · 2025: 73 · 2024: 46 · 2023: 90 · 2022: 88 · 2021: 49 · 2020: 66 · 2019: 64 · 2018: 70 · 2017: 60 · 2016: 25 · 2015: 34 · 2014: 31 · 2013: 20 · 2012: 16
- FWCI
- 154.52
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- American Political Science Review (publishedVersion)
- Topics
- Social Sciences › Political Science and International Relations › Electoral Systems and Political Participation
- Social Sciences › Political Science and International Relations › Political Theory and Democracy
- Social Sciences › Sociology and Political Science › Media Influence and Politics
- Keywords
- elite influence, public opinion, party cues, policy information, party identification, democratic decision-making
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