A comment on the relationship between coefficient alpha and scale characteristics
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Cronbach alpha estimates increase as scale length increases.
“Indeed,ithasbeenfoundthatCronbachalphaestimatesincreaseasscalelength increases(Voss,Stem,&Fotopoulos,2000).”
From The development of the ‘Forms of Responding to Self-Critical Thoughts Scale’ (FoReST) (2020) · cites this paper as Voss,Stem,&Fotopoulos,2000
Cronbach alpha estimates increase as scale length increases, with the negative effect of low item numbers especially salient below seven.
“Research has indicated that Cronbach alpha estimates increase as scale length increases (Voss, Stem, & Fotopoulos, 2000), with the negative effect of low item numbers especially salient below seven (Swailes & McIntyre-Bhatty, 2002).”
From Psychological Processes Underlying the Impact of Gender-Related Discrimination on Psychological Distress in Transgender and Gender Nonconforming People. (2019) · cites this paper as Voss, Stem, & Fotopoulos, 2000
Cronbach alpha estimations increase as the width of response options increase, and tend to be higher in scales with a central point as opposed to those with no central point.
“Research has indicated that Cronbach alpha estimations increase as the width of response options increase (particularly above 4-points), and that they tend to be higher in scales with a central point (e.g., 7-points) as opposed to those with no central point (e.g., 6-points) (Voss et al., 2000).”
From Psychological Processes Underlying the Impact of Gender-Related Discrimination on Psychological Distress in Transgender and Gender Nonconforming People. (2019) · cites this paper as Voss et al., 2000
Cites
Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931 · see citing works
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549 · see citing works
Psychometric theory (2nd ed.).
Sitgreaves, R. (1979) · Contemporary Psychology · doi:10.1037/018882 · Cited by 14,384 · see citing works
An updated paradigm for scale development incorporating unidimensionality and its assessment
Gerbing, D. W., & Anderson, J. C. (1988) · Journal of Marketing Research · doi:10.1177/002224378802500207 · Cited by 6,293 · see citing works
Measuring the involvement construct
Zaichkowsky, J. L. (1985) · Journal of Consumer Research · doi:10.1086/208520 · Cited by 6,013 · see citing works
Measurement, Design, and Analysis: An Integrated Approach.
Funk, S. G., Pedhazur, E. J., & Schmelkin, L. P. (1992) · Journal of the American Statistical Association · doi:10.2307/2290248 · Cited by 4,007 · see citing works
Consumer Ethnocentrism: Construction and Validation of the CETSCALE
Shimp, T. A., & Sharma, S. (1987) · Journal of Marketing Research · doi:10.2307/3151638 · Cited by 3,044 · see citing works
A Meta-Analysis of Cronbach's Coefficient Alpha
Peterson, R. A. (1994) · Journal of Consumer Research · doi:10.1086/209405 · Cited by 3,028 · see citing works
Reliability: A Review of Psychometric Basics and Recent Marketing Practices
Peter, J. P. (1979) · Journal of Marketing Research · doi:10.2307/3150868 · Cited by 1,577 · see citing works
The Market Maven: A Diffuser of Marketplace Information
Feick, L. F., & Price, L. L. (1987) · Journal of Marketing · doi:10.2307/1251146 · Cited by 1,322 · see citing works
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189 · see citing works
The Optimal Number of Response Alternatives for a Scale: A Review
Cox, E. P. (1980) · Journal of Marketing Research · doi:10.2307/3150495 · Cited by 812 · see citing works
Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis
Churchill, G. A., & Peter, J. P. (1984) · Journal of Marketing Research · doi:10.2307/3151463 · Cited by 786 · see citing works
Three-Point Likert Scales Are Good Enough
Jacoby, J., & Matell, M. S. (1971) · Journal of Marketing Research · doi:10.2307/3150242 · Cited by 457 · see citing works
Marketing Scales Handbook: A Compilation of Multi-item Measures
Bruner, G. C., Hensel, P. J., & James, K. E. (1992) · Medical Entomology and Zoology · Cited by 408 · see citing works
Reliability Assessment and Optimization of Marketing Measurement
Finn, A. H. R., & Kayandé, U. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400206 · Cited by 121 · see citing works
Comparing the Means of Two Independent Groups
Wilcox, R. R. (1990) · Biometrical Journal · doi:10.1002/bimj.4710320702 · Cited by 108 · see citing works
Multi-item scale usage in marketing journals: 1980 to 1989
Bruner, G. C., & Hensel, P. J. (1993) · Journal of the Academy of Marketing Science · doi:10.1007/bf02894526 · Cited by 37 · see citing works
Robust generalizations of classical test reliability and Cronbach's alpha
Wilcox, R. R. (1992) · British Journal of Mathematical and Statistical Psychology · doi:10.1111/j.2044-8317.1992.tb00990.x · Cited by 30 · see citing works
Bardo, J. W., & Hughey, J. B. (1978) · Perceptual and Motor Skills · doi:10.2466/pms.1978.46.1.308 · Cited by 10 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
O’Connor, T. M., Cerin, E., Hughes, S. O., Robles, J., Thompson, D. I., Mendoza, J. A., Baranowski, T., & Lee, R. E. (2014) · International Journal of Behavioral Nutrition and Physical Activity · doi:10.1186/1479-5868-11-3 · Cited by 69 · see citing works
“The average inter-item correlation, a more appropriate assessment of internal reliability in scales with less than 5 items [59] was acceptable for all four Discourage subscales (>.”
MethodLloyd, J., Chalklin, V., & Bond, F. W. (2019) · Journal of Counseling Psychology · doi:10.1037/cou0000371 · Cited by 30 · see citing works
The development of the ‘Forms of Responding to Self-Critical Thoughts Scale’ (FoReST)
White, R. G., Larkin, P., McCluskey, J., Lloyd, J., & McLeod, H. J. (2020) · Journal of Contextual Behavioral Science · doi:10.1016/j.jcbs.2019.11.003 · Cited by 4 · see citing works
- Authors
- Voss, K. E., Stem, D. E., & Fotopoulos, S.
- Affiliations
- Oklahoma State University (US)
- Washington State University (US)
- Venue
- Marketing Letters
- Published
- 2000-05
- Volume
- 11
- Issue
- 2
- Pages
- 177-191
- ISSN
- 0923-0645 (ISSN-L)
- 1573-059X
- OpenAlex
- W135132900
- Cited by
- 96
- References
- 20
- Citations by year
- 2026: 1 · 2025: 2 · 2024: 4 · 2023: 3 · 2022: 5 · 2021: 3 · 2020: 3 · 2019: 11 · 2018: 2 · 2017: 6 · 2016: 4 · 2015: 9 · 2014: 7 · 2013: 3 · 2012: 8
- FWCI
- 2.42
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Marketing Letters (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Decision Sciences › Statistics, Probability and Uncertainty › Reliability and Agreement in Measurement
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Keywords
- Cronbach's alpha, scale length, internal consistency, scale development
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review