The DOI matches its Crossref record; 16 of the 17 references it cites were found in a registry or an index.
Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments
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“during both clearance sales and the regular season Zara only uses prices from a discrete and finite set of so-called commercial prices all ending with '.99' which, as discussed in the marketing literature (Anderson and Simester 2003) tend to be more appealing to customers.”
From Clearance Pricing Optimization for a Fast-Fashion Retailer (2012) · cites this paper as Anderson and Simester 2003
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Metadata
- Authors
- Anderson, E. T., & Simester, D. I.
- Affiliations
- University of Chicago (US)
- Massachusetts Institute of Technology (US)
- Corresponding author
- Anderson, Eric T.
- Venue
- Quantitative Marketing and Economics
- Published
- 2003-03
- Volume
- 1
- Issue
- 1
- Pages
- 93-110
- ISSN
- 1570-7156 (ISSN-L)
- 1573-711X
- OpenAlex
- W1506265753
- Cited by
- 247
- References
- 17
- Citations by year
- 2026: 13 · 2025: 17 · 2024: 4 · 2023: 11 · 2022: 11 · 2021: 11 · 2020: 14 · 2019: 9 · 2018: 13 · 2017: 14 · 2016: 12 · 2015: 13 · 2014: 14 · 2013: 10 · 2012: 9
- FWCI
- 20.30
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Quantitative Marketing and Economics (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- Northwestern University
- University of Chicago
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Supply Chain and Inventory Management
- Keywords
- price anchoring, retail pricing, new products, consumer information, price manipulation, field experiments
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