Does the medium matter? The interaction of task type and technology on group performance and member reactions.
Abstract
The authors investigated the hypothesis that as group tasks pose greater requirements for member interdependence, communication media that transmit more social context cues will foster group performance and satisfaction. Seventy-two 3-person groups of undergraduate students worked in either computer-mediated or face-to-face meetings on 3 tasks with increasing levels of interdependence: an idea-generation task, an intellective task, and a judgment task. Results showed few differences between computer-mediated and face-to-face groups in the quality of the work completed but large differences in productivity favoring face-to-face groups. Analysis of productivity and of members' reactions supported the predicted interaction of tasks and media, with greater discrepancies between media conditions for tasks requiring higher levels of coordination. Results are discussed in terms of the implications of using computer-mediated communications systems for group work.
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Cited by (25)
- Computer-Mediated Communication: Impersonal, Interpersonal, and Hyperpersonal InteractionWALTHER, JOSEPH B. · 1996 · Communication Research
- Communication and Trust in Global Virtual TeamsJarvenpaa, Sirkka L., Leidner, Dorothy E. · 1999 · Organization Science
- The Mutual Knowledge Problem and Its Consequences for Dispersed CollaborationCramton, Catherine Durnell · 2001 · Organization Science
- Media, Tasks, and Communication Processes: A Theory of Media Synchronicity1Dennis, Alan R., Fuller, Robert M., Valacich, Joseph S. · 2008 · MIS Quarterly
- Unpacking the Concept of Virtuality: The Effects of Geographic Dispersion, Electronic Dependence, Dynamic Structure, and National Diversity on Team InnovationGibson, Cristina B., Gibbs, Jennifer L. · 2006 · Administrative Science Quarterly
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Does the medium matter? The interaction of task type and technology on group performance and member reactions. https://app.cochat.ai/papers/10.1037//0021-9010.79.1.87
- The paper
- Straus, S. G., & McGrath, J. E. (1994). Does the medium matter? The interaction of task type and technology on group performance and member reactions. Journal of Applied Psychology. https://doi.org/10.1037//0021-9010.79.1.87
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