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Cited by 892

The DOI matches its Crossref record; 103 of the 103 references it cites were found in a registry or an index.

Reactions to Counterstereotypic Behavior: The Role of Backlash in Cultural Stereotype Maintenance.

Rudman, Laurie A., Fairchild, Kimberly·2004·Journal of Personality and Social Psychology

Abstract

Social and economic sanctions for counterstereotypical behavior have been termed the backlash effect. The authors present a model of the role of backlash in cultural stereotype maintenance from the standpoint of both perceivers and actors. In Experiments 1 and 2, participants lost a competition to either atypical or typical men or women and subsequently showed greater tendency to sabotage deviants. Moreover, undermining deviants was associated with increased self-esteem, suggesting that backlash rewards perceivers psychologically. Experiment 3 showed that gender deviants who feared backlash resorted to strategies designed to avoid it (e.g., hiding, deception, and gender conformity). Further, perceivers who sabotaged deviants (Experiment 2) or deviants who hid their atypicality (Experiment 3) estimated greater stereotyping on the part of future perceivers, in support of the model's presumed role for backlash in stereotype maintenance. The implications of the findings for cultural stereotypes are discussed.

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Metadata

Authors
Rudman, L. A., & Fairchild, K.
Venue
Journal of Personality and Social Psychology
Published
2004
Volume
87
Issue
2
Pages
157-176
ISSN
  • 0022-3514 (ISSN-L)
  • 1939-1315
OpenAlex
W1997673623
Cited by
892
References
103
FWCI
44.32
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Reactions to Counterstereotypic Behavior: The Role of Backlash in Cultural Stereotype Maintenance. https://app.cochat.ai/papers/10.1037/0022-3514.87.2.157
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Rudman, L. A., & Fairchild, K. (2004). Reactions to Counterstereotypic Behavior: The Role of Backlash in Cultural Stereotype Maintenance. Journal of Personality and Social Psychology. https://doi.org/10.1037/0022-3514.87.2.157

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.