Social anxiety and self-presentation: A conceptualization model.

Abstract

This article presents a self-presentation approach to the study of social anxiety that proposes that social anxiety arises when people are motivated to make a preferred impression on real or imagined audiences but doubt they will do so, and thus perceive or imagine unsatisfactory evaluative reactions from subjectively important audiences. We presume that specific situational and dispositional antecedents of social anxiety operate by influencing people's motivation to impress others and their expectations of satisfactorily doing so. In contrast to drive models of anxiety but consistent with social learning theory, it is argued that the cognitive state of the individual mediates both affective arousal and behavior. The traditional inverted-U relation between anxiety and performance is reexamined in this light. Implications of the approach for counseling situations are considered, especially the recommendation that treatments be tailored to the specific type of self-presentational problem encountered by clients.