The method of paired comparisons for social values.
Abstract
This is an attempt to apply the ideas of psychophysical measurement in the field of social values. Some of the psychophysical methods have been applied in a crude way to the measurement of educational products such as handwriting and English composition, and it seems feasible to apply the same ideas as well to social values although the attempt cannot readily be made without making compromises that the psychophysicist would not tolerate. The application of the principles of psychophysical measurement to educational products has been made with more or less similar logical handicaps but these do not seem to have disturbed the popularity of these methods in the field of educational measurement. Since the final results show a rather satisfactory internal consistency, one may possibly assume that the methods, the theoretically imperfect, have some value also in social psychology. For the present experiment the seriousness of different crimes or offenses was chosen for such measurement. The seriousness of an offense we shall assume to be the seriousness as judged rather than as measured in terms of objective consequences or in some normative way. Nineteen offenses were judged: abortion, adultery, arson, assault and battery, bootlegging, burglary, counterfeiting, embezzlement, forgery, homicide, kidnapping, larceny, libel, perjury, rape, receiving stolen goods, seduction, smuggling, and vagrancy. The offenses were arranged in pairs so that every one of them was paired with every other one. The total number of pairs of offenses presented was therefore n(n-1)/2 = 171. College student subjects were presented with the paired offenses and asked to choose which they considered to be the more serious crime. Results show that qualitative judgments of a rather intangible sort, loaded usually with personal opinion, bias, and even strong feeling, and regarded generally as the direct antithesis of quantitative measurement, are nevertheless amenable to the type of quantitative analysis which is associated historically with psychophysics. It is of some interest to see that a set of numerical values can be established by which the 171 observed proportions of judgments about crimes and offenses can be summarized in generalized form. (PsycINFO Database Record (c) 2006 APA, all rights reserved)
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Respondents in a 1926 survey of college students rated rape as slightly more serious than homicide.
“Respondents in a 1926 survey of college students rated rape as slightly more serious than homicide”
From Rape or Homicide: Which Is Worse? (2024) · cites this paper as Thurstone, 1927
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“The next step came from Fechner (1860) and Thurstone (1927) who enabled the method to be used quantitatively for assessing intangible social quantities.”
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“In social sciences, a similar method has been proposed by (Thurstone, 1927).”
MethodConsumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario
Sackett, H. M., Shupp, R., & Tonsor, G. T. (2013) · Agricultural and Resource Economics Review · doi:10.1017/s1068280500004378 · Cited by 33 · see citing works
“Best-worst scaling has foundations in Random Utility Theory as hypothesized by Thurstone (1927) and generalized by McFadden (1974).”
MethodZolfagharipoor, M. A., & Ahmadi, A. (2016) · Journal of Environmental Management · doi:10.1016/j.jenvman.2016.07.094 · Cited by 33 · see citing works
Validation of the lifestress inventory for people with a mild intellectual disability
Fogarty, G. J., Bramston, P., & Cummins, R. A. (1997) · Research in Developmental Disabilities · doi:10.1016/s0891-4222(97)00021-8 · Cited by 33 · see citing works
Searing, D. D. (1978) · American Political Science Review · doi:10.2307/1953599 · Cited by 33 · see citing works
- Authors
- Thurstone, L. L.
- Affiliations
- University of Chicago (US)
- Corresponding author
- Thurstone, L. L.
- Venue
- The Journal of Abnormal and Social Psychology
- Published
- 1927-01
- Volume
- 21
- Issue
- 4
- Pages
- 384-400
- ISSN
- 0096-851X (ISSN-L)
- OpenAlex
- W2075806862
- Cited by
- 467
- References
- 0
- Citations by year
- 2026: 14 · 2025: 12 · 2024: 19 · 2023: 19 · 2022: 16 · 2021: 19 · 2020: 15 · 2019: 14 · 2018: 24 · 2017: 20 · 2016: 18 · 2015: 24 · 2014: 16 · 2013: 26 · 2012: 16
- FWCI
- 7.88
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Abnormal & Social Psychology (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Decision Sciences › Statistics, Probability and Uncertainty › Reliability and Agreement in Measurement
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Keywords
- paired comparison method, social values, psychophysical measurement, crime severity, value measurement, qualitative judgment, university students, internal consistency
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