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Applying principles of behaviour change to reduce SARS-CoV-2 transmission
Open accessAbstract
Human behaviour is central to transmission of SARS-Cov-2, the virus that causes COVID-19, and changing behaviour is crucial to preventing transmission in the absence of pharmaceutical interventions. Isolation and social distancing measures, including edicts to stay at home, have been brought into place across the globe to reduce transmission of the virus, but at a huge cost to individuals and society. In addition to these measures, we urgently need effective interventions to increase adherence to behaviours that individuals in communities can enact to protect themselves and others: use of tissues to catch expelled droplets from coughs or sneezes, use of face masks as appropriate, hand-washing on all occasions when required, disinfecting objects and surfaces, physical distancing, and not touching one's eyes, nose or mouth. There is an urgent need for direct evidence to inform development of such interventions, but it is possible to make a start by applying behavioural science methods and models.
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“In line with the BCW intervention development tool, a first step in understanding which interventions are appropriate to generating behaviour change (in this context we refer to the change in or maintenance of social distancing behaviour) is to identify the COM factors that the intervention needs to target [10, 11].”
From Facilitators and barriers to social distancing for young people during the COVID-19 pandemic (2022) · cites this paper as [11]
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“The Behaviour Change Wheel (BCW) can be used as a guiding tool to support this [10, 11].”
From Facilitators and barriers to social distancing for young people during the COVID-19 pandemic (2022) · cites this paper as [11]
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“The survey items were guided by the COM-B model [10], to provide a theoretical framework a priori, and were deemed relevant given the applications of the model in relevant contexts [11].”
From Facilitators and barriers to social distancing for young people during the COVID-19 pandemic (2022) · cites this paper as [11]
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Metadata
- Authors
- West, R., Michie, S., Rubin, G. J., & Amlôt, R.
- Affiliations
- University College London (GB)
- King's College London (GB)
- Public Health England (GB)
- Corresponding author
- West, Robert
- Venue
- Nature Human Behaviour
- Published
- 2020-05-06
- Volume
- 4
- Issue
- 5
- Pages
- 451-459
- ISSN
- 2397-3374 (ISSN-L)
- OpenAlex
- W3021447918
- Cited by
- 658
- References
- 0
- Citations by year
- 2026: 26 · 2025: 37 · 2024: 50 · 2023: 96 · 2022: 133 · 2021: 206 · 2020: 109
- FWCI
- 21.79
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Licence
- Locations
- Nature Human Behaviour (publishedVersion)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- UCL Discovery (University College London) (submittedVersion)
- Funders
- National Institute for Health Research Health Protection Research Unit
- National Institute for Health and Care Research
- Department of Health and Social Care
- University of East Anglia
- King's College London
- Public Health England
- Topics
- Social Sciences › Sociology and Political Science › COVID-19 Prevention and Impact
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Physical Sciences › Mathematics › Modeling and Simulation › COVID-19 epidemiological studies
- Keywords
- SARS-CoV-2 transmission, COVID-19 pandemic, behaviour change interventions, face masks, hand washing, social distancing, behavioral science, droplet transmission
- MeSH terms
- Betacoronavirus, COVID-19, SARS-CoV-2, Communicable Disease Control, Disease Outbreaks, Hand Disinfection, Humans, Pneumonia, Viral, Quarantine, Health Behavior, Coronavirus, Coronavirus Infections, Disease Transmission, Infectious, Severe Acute Respiratory Syndrome, Pandemics, Hand Hygiene
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