The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
Open accessAbstract
This paper uses a narrative literature review to provide evidence of the problematic consequences of the fast fashion industry in the context of sustainability and to consider the option of the green marketing approach as a way of reducing negative impacts. Studies relevant to our research were identified through a search of Web of Science, Science Direct, Scopus and Google Scholar. In recent years, environmental sustainability has played an important role on the political agenda, but it is also driving innovation in business. The range of environmentally friendly products on the market is increasing, and consumers are showing interest in buying these types of products, which are usually more expensive. Unfortunately, fashion production is one of the least sustainable industries. Therefore, more and more fashion companies are trying to implement green approaches in their value chains. Green marketing in the context of the fashion industry essentially refers to products that are produced with respect to working conditions and the environment, and to the possibility of finding a compromise between business objectives and environmental issues.
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“Researchers have noted that fast-fashion labels can cycle their collections up to 26 times a year [7], which is approaching the base FMCG cycle rate.”
From Marketing Tactics for Sustainable Fashion and the Circular Economy: The Impact of Ethical Labels on Fast Fashion Choice (2023) · cites this paper as [7]
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BackgroundChen, Y.-S., & Chang, C.-H. (2013) · Journal of Business Ethics · doi:10.1007/s10551-012-1360-0 · Cited by 1,281 · cited 1×
“Such behaviour harm the consumer and investor trust in companies with products that actively care for the environment [7], leads to consumer confusion [8] and has a negative impact on green purchases, green brand image and loyalty even among environmentally conscious consumers [9,10].”
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Cited by
Sorted by citations
Hamlin, R. P., & McNeill, L. S. (2023) · Sustainability · doi:10.3390/su151310331 · Cited by 15
Metadata
- Authors
- Sagapova, N., Buchtele, R., & Dušek, R.
- Affiliations
- University of South Bohemia in České Budějovice (CZ)
- Institute of Technology and Business (CZ)
- Venue
- SHS Web of Conferences
- Publisher
- EDP Sciences
- Published
- 2022
- Volume
- 135
- Pages
- 01011
- ISSN
- 2261-2424 (ISSN-L)
- OpenAlex
- W4211097588
- Cited by
- 11
- References
- 2
- Citations by year
- 2026: 2 · 2025: 2 · 2024: 4 · 2023: 2 · 2022: 1
- FWCI
- 7.13
- Type
- conference paper
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- Locations
- SHS Web of Conferences (publishedVersion, cc-by)
- Springer Link (Chiba Institute of Technology) (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Cultural and Historical Studies
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- fast fashion, green marketing, sustainability, environmental impact of fashion, sustainable fashion, sustainable products, working conditions, value chain, consumer behavior
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