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Marketing research using single-item indicators in structural equation models

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Petrescu, Maria·2013·Journal of Marketing Analytics

DOI 10.1057/jma.2013.7

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See all 279

Authors: Petrescu, M.
Affiliations: Nova Southeastern University (US)
Corresponding author: Petrescu, Maria
ORCID: Petrescu, Maria
Venue: Journal of Marketing Analytics
Publisher: Springer Science and Business Media LLC
Published: 2013-05
Volume: 1
Issue: 2
Pages: 99-117
ISSN: 2050-3318 (ISSN-L)
2050-3326
DOI: 10.1057/jma.2013.7
OpenAlex: W2015980393
Cited by: 279
References: 116
Citations by year: 2026: 22 · 2025: 17 · 2024: 36 · 2023: 30 · 2022: 29 · 2021: 42 · 2020: 23 · 2019: 18 · 2018: 21 · 2017: 17 · 2016: 11 · 2015: 9 · 2014: 4
FWCI: 10.93
Type: journal article
Language: en
Open access: bronze
doi.org
Licence: www.springer.com/tdm (tdm)
Locations: Journal of Marketing Analytics (publishedVersion)
NSUWorks (Nova Southeastern University) (submittedVersion)
Topics: Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Management Research
Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Keywords: single-item measures, structural equation modeling, construct measurement, marketing research methodology, measurement validity

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