Perceived social presence reduces fact-checking

Jun, Youjung; Meng, Rachel; Johar, Gita Venkataramani

doi:10.1073/pnas.1700175114

Cited by 121Misinformation and Its ImpactsDecision-Making and Behavioral EconomicsDeception detection and forensic psychology

Perceived social presence reduces fact-checking

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Jun, Youjung, Meng, Rachel, Johar, Gita Venkataramani·2017·Proceedings of the National Academy of Sciences

DOI 10.1073/pnas.1700175114PMC PMC5468680

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Abstract

Significance: The dissemination of unverified content (e.g., “fake” news) is a societal problem with influence that can acquire tremendous reach when propagated through social networks. This article examines how evaluating information in a social context affects fact-checking behavior. Across eight experiments, people fact-checked less often when they evaluated claims in a collective (e.g., group or social media) compared with an individual setting. Inducing momentary vigilance increased the rate of fact-checking. These findings advance our understanding of whether and when people scrutinize information in social environments. In an era of rapid information diffusion, identifying the conditions under which people are less likely to verify the content that they consume is both conceptually important and practically relevant.

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Authors: Jun, Y., Meng, R., & Johar, G. V.
Affiliations: Columbia University (US)
ORCID: Jun, Youjung
Johar, Gita Venkataramani
Venue: Proceedings of the National Academy of Sciences
Publisher: National Academy of Sciences
Published: 2017-05-22
Volume: 114
Issue: 23
Pages: 5976-5981
ISSN: 0027-8424 (ISSN-L)
1091-6490
DOI: 10.1073/pnas.1700175114
PMC: PMC5468680
OpenAlex: W2619683052
Cited by: 121
References: 28
Citations by year: 2026: 5 · 2025: 6 · 2024: 17 · 2023: 10 · 2022: 11 · 2021: 16 · 2020: 34 · 2019: 11 · 2018: 9 · 2017: 2
FWCI: 39.10
Type: journal article
Language: en
Open access: green
www.ncbi.nlm.nih.gov
Locations: Proceedings of the National Academy of Sciences (publishedVersion)
Europe PMC (PubMed Central) (publishedVersion)
PubMed Central (publishedVersion)
PubMed (publishedVersion)
SSRN Electronic Journal (submittedVersion)
ACR North American Advances
Topics: Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Social Sciences › Psychology › Social Psychology › Deception detection and forensic psychology
Keywords: perceived social presence, fact-checking, social media, sustained attention, information evaluation, social evaluation
MeSH terms: Adult, Female, Humans, Male, Research, Social Perception, Internet, Information Dissemination, Social Media

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