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The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

Zaichkowsky, Judith Lynne·1994·Journal of Advertising
DOI 10.1080/00913367.1943.10673459
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Abstract

The conceptualization of the Personal Involvement Inventory was a context-free measure applicable to involvement with products, with advertisements, and with purchase situations. The empirical work to develop this measure was mainly validated with respect to product categories. This paper extends the construct validation of the PII to involvement with advertisements and also demonstrates that the PII may be reliably reduced from twenty items to ten items. There is some indication the revised PII may then be broken into two subscales representing a cognitive and affective grouping.

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Citations

Cites

Show all 3 references

Research works printed but not linked: 37

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Metadata

Authors
Zaichkowsky, J. L.
Venue
Journal of Advertising
Publisher
Informa UK Limited
Published
1994-12
Volume
23
Issue
4
Pages
59-70
ISSN
  • 0091-3367 (ISSN-L)
  • 1557-7805
DOI
10.1080/00913367.1943.10673459
OpenAlex
W2093022235
Cited by
1,728
References
3
FWCI
16.49
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. https://app.cochat.ai/papers/10.1080/00913367.1943.10673459
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Zaichkowsky, J. L. (1994). The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising. https://doi.org/10.1080/00913367.1943.10673459

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.