Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 1,728

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

Zaichkowsky, Judith Lynne·1994·Journal of Advertising
DOI 10.1080/00913367.1943.10673459
Open this paper in CoChat — free account

Abstract

The conceptualization of the Personal Involvement Inventory was a context-free measure applicable to involvement with products, with advertisements, and with purchase situations. The empirical work to develop this measure was mainly validated with respect to product categories. This paper extends the construct validation of the PII to involvement with advertisements and also demonstrates that the PII may be reliably reduced from twenty items to ten items. There is some indication the revised PII may then be broken into two subscales representing a cognitive and affective grouping.

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1080/00913367.1943.10673459

Cites

3 of 3 references verified0 citation errors · 0 not checkable

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cites

Show all 3 references

Research works printed but not linked: 37

  1. Allen Chris T., 1987, Cognitive and Affective Responses to Advertising, 327
  2. 10.1080/00913367.1990.10673198 · DOI · Paper page
  3. Bentler Peter M., 1980, Psychological Bulletin, 88, 588, 10.1037/0033-2909.88.3.588 · DOI · Paper page
  4. Bloch Peter H., 1983, Journal of Marketing, 47, 69, 10.2307/1251198 · DOI
  5. Churchill Gilbert A., 1979, Journal of Marketing Research, 16, 64, 10.2307/3150876 · DOI · Paper page
  6. Clarke Keith, 1978, Advances in Consumer Research, 5, 313
  7. Greenwald Anthony G., 1984, Journal of Consumer Research, 11, 581, 10.1086/208994 · DOI · Paper page
  8. Harman H. H., 1976, Modern Factor Analysis,
  9. Holbrook Morris B., 1978, Journal of Marketing Research, 15, 545, 10.2307/3150624 · DOI · Paper page
  10. Hupfer, Nancy and Gardner, David. “Differential Involvement With Products and Issues: An Exploratory Study,”. Proceedings: Association for Consumer Research. Edited by: Gardner, David M. pp.262–269. College Park, MD: Association for Consumer Research.
  11. Krugman Herbert E., 1962, Public Opinion Quarterly, 26, 626, 10.1086/267132 · DOI
  12. Krugman Herbert E., 1965, Public Opinion Quarterly, 29, 349, 10.1086/267335 · DOI · Paper page
  13. Krugman Herbert E., 1967, Public Opinion Quarterly, 30, 583, 10.1086/267457 · DOI · Paper page
  14. Laczniak Russell N., 1989, Journal of Advertising, 19, 28, 10.1080/00913367.1989.10673149 · DOI
  15. Laurent Gilles, 1985, Journal of Marketing Research, 22, 41, 10.2307/3151549 · DOI
  16. Leavitt Clark, 1970, Journal of Applied Psychology, 54, 427, 10.1037/h0029923 · DOI
  17. 10.1207/s15327906mbr1403_2 · DOI
  18. Lichtenstein Donald R., 1988, Journal of Consumer Research, 15, 243, 10.1086/209161 · DOI
  19. Mandler George, 1975, Mind and Emotion
  20. McGuire William J., 1974, The Uses of Mass Communications: Current Perspectives on Gratification Research, 167
  21. Munsen Michael J., 1987, Educational and Psychological Measurement, 47, 773, 10.1177/001316448704700331 · DOI
  22. Murry John P., 1992, Journal of Consumer Research, 18, 441, 10.1086/209272 · DOI
  23. Nelson James E., 1985, Journal of Marketing, 49, 60, 10.2307/1251176 · DOI
  24. Nunnally Jum C., 1978, Psychometric Theory,
  25. Park Whan C., 1986, Advances in Consumer Research, 13, 544
  26. Petty Richard E., 1981, Advances in Consumer Research, 8, 20
  27. Schlinger Mary J., 1979, Journal of Advertising Research, 19, 37
  28. Vaughn Richard, 1980, Journal of Advertising Research, 20, 27
  29. Vaughn Richard, 1986, Journal of Advertising Research, 57
  30. Wells William D., 1964, Journal of Marketing, 28, 45, 10.2307/1249570 · DOI
  31. Wells William D., 1986, Advances in Consumer Research, 13, 9
  32. Wright Peter, 1973, Journal of Marketing Research, 10, 53, 10.2307/3149409 · DOI · Paper page
  33. Zaichkowsky Judith Lynne, 1984, Conceptualizing and Measuring the Involvement Construct in Marketing
  34. Zaichkowsky Judith Lynne, 1985, Journal of Consumer Research, 12, 341, 10.1086/208520 · DOI · Paper page
  35. 10.1080/00913367.1986.10672999 · DOI
  36. Zaichkowsky Judith Lynne, 1987, Advances in Consumer Research, 14, 32
  37. 10.1080/00913367.1989.10673162 · DOI

Cited by

Metadata

Authors
Zaichkowsky, J. L.
Venue
Journal of Advertising
Publisher
Informa UK Limited
Published
1994-12
Volume
23
Issue
4
Pages
59-70
ISSN
  • 0091-3367 (ISSN-L)
  • 1557-7805
DOI
10.1080/00913367.1943.10673459
OpenAlex
W2093022235
Cited by
1,728
References
3
FWCI
16.49
Type
journal article
Language
en
Open access
closed

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.