The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research
Abstract
Adequately conceptualizing and measuring the involvement construct Has been one of the most controversial topics in advertising research. This task is especially important given the many involvement-driven frameworks (e.g., the elaboration likelihood model) now being advanced in advertising. The present study proposes a framework that closely scrutinizes the involvement constructs antecedents, state properties, measures, potential confounds, and consequences. Four emerging research streams in involvement are presented in the context of the framework. Implications for researchers attempting to manipulate and measure involvement in experimental advertising research are provided.
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Citations
Cites
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Levels of processing: A framework for memory research
Craik, F. I. M., & Lockhart, R. S. (1972) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(72)80001-x · Cited by 9,566
The role of involvement in attention and comprehension processes
Celsi, R. L., & Olson, J. C. (1988) · Journal of Consumer Research · doi:10.1086/209158 · Cited by 2,070
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
Cited by
A Catastrophe Model for Developing Service Satisfaction Strategies
Oliva, T. A., Oliver, R. L., & MacMillan, I. C. (1992) · Journal of Marketing · doi:10.2307/1252298 · Cited by 812
Moorman, M., Neijens, P. C., & Smit, E. G. (2002) · Journal of Advertising · doi:10.1080/00913367.2002.10673683 · Cited by 208
The Effects of Media Context Experiences On Advertising Effectiveness
Malthouse, E. C., Calder, B. J., & Tamhane, A. (2007) · Journal of Advertising · doi:10.2753/joa0091-3367360301 · Cited by 122
The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting
Moorman, M., Neijens, P. C., & Smit, E. G. (2007) · Journal of Advertising · doi:10.2753/joa0091-3367360109 · Cited by 85
Bartsch, A., & Kloß, A. (2019) · International Journal of Advertising · doi:10.1080/02650487.2018.1482098 · Cited by 78
Metadata
- Authors
- Andrews, J. C., Durvasula, S., & Akhter, S. H.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1990-12
- Volume
- 19
- Issue
- 4
- Pages
- 27-40
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2068143691
- Cited by
- 437
- References
- 5
- FWCI
- 15.02
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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