The DOI matches its Crossref record; 76 of the 78 references it cites were found in a registry or an index.
Consumer Receptivity to Green Ads: A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response
Abstract
The overarching goal of this study is to clarify how individual characteristics may influence consumers to be more or less receptive to ecologically themed ad claims. An experiment compares the effectiveness of strong and weak green product claims with a cause-related marketing strategy to advertise a “green” product. The results suggest that consumers with positive attitudes toward environmental protection are equally receptive to all conditions tested. An analysis using a theoretically based structural equation model points to the important role played by perceived consumer effectiveness in creating positive responses.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Because attitudes toward ads has emerged as an essential predictor of the formation of attitudes toward brands (e.g., Matthes, Wonneberger, and Schmuck 2014; Hartmann and Apaolaza-Ib a ~ nez 2012; Tucker et al. 2012)”
From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Tucker et al. 2012
In the citing paper
“To the extent that the credibility of the claim influences the credibility of the advertisement (Lutz, MacKenzie and Belch, 1983), and thus consumer attitudes to the ad and the brand (MacKenzie and Lutz, 1989; Tucker et al ., 2012), the question of how claim credibility might be ensured and enhanced is fundamental to the development of effective advertising.”
From How Claim Specificity Can Improve Claim Credibility in Green Advertising: Measures that Can Boost Outcomes From Environmental Product Claims (2018) · cites this paper as Tucker et al ., 2012
In the citing paper
“Whilst claim specificity might ultimately be expected to contribute to a change in attitude to the advertisement and the brand (Alniacik and Yilmaz, 2012; Davis, 1993), it is theoretically presumed to do so by enhancing the perceived credibility of the claim, and thus the ad (Lutz, MacKenzie and Belch, 1983; Pomering and Johnson, 2009; Tucker et al. , 2012).”
From How Claim Specificity Can Improve Claim Credibility in Green Advertising: Measures that Can Boost Outcomes From Environmental Product Claims (2018) · cites this paper as Tucker et al. , 2012
In the citing paper
“In line with other forms of advertising, the perceived credibility of the green advertisement is a key antecedent of attitudes towards the ad and the brand (Choi and Rifon, 2002; MacKenzie and Lutz, 1989; Tucker et al. , 2012).”
From How Claim Specificity Can Improve Claim Credibility in Green Advertising: Measures that Can Boost Outcomes From Environmental Product Claims (2018) · cites this paper as Tucker et al. , 2012
In the citing paper
“Claim credibility was measured by way of a seven-point semantic differential scale, adapted from Beltramini and Evans (1985) and similar to that used by Tucker et al. (2012; where α = .93).”
From How Claim Specificity Can Improve Claim Credibility in Green Advertising: Measures that Can Boost Outcomes From Environmental Product Claims (2018) · cites this paper as Tucker et al., 2012
Citations
Cites
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941
On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
Testing Structural Equation Models.
Mueller, C. W., Bollen, K. A., & Long, J. S. (1994) · Contemporary Sociology A Journal of Reviews · doi:10.2307/2074955 · Cited by 14,211
(2025) · doi:10.53555/acr.v2i2 · Cited by 13,486
MacKenzie, S. B., & Lutz, R. J. (1989) · Journal of Marketing · doi:10.2307/1251413 · Cited by 4,880
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983) · Journal of Consumer Research · doi:10.1086/208954 · Cited by 4,610
Analysis and Synthesis of Research on Responsible Environmental Behavior: A Meta-Analysis
Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987) · The Journal of Environmental Education · doi:10.1080/00958964.1987.9943482 · Cited by 3,390
Attitudes and Persuasion: Classic and Contemporary Approaches
Petty, R. E., & Cacioppo, J. T. (1981) · Medical Entomology and Zoology · Cited by 3,368
Targeting consumers who are willing to pay more for environmentally friendly products
Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001) · Journal of Consumer Marketing · doi:10.1108/eum0000000006155 · Cited by 2,974
Research works printed but not linked: 11
- Chitra , K. 2007 . “In Search of the Green Consumers: A Perceptual Study,” . Journal of Services Research , 7 ( 1 ) : 173 – 191 .
- Cone . 2012 . “Americans Value Honesty over Perfection in Environmental Marketing,” . In Cone Trend Tracker available at www.coneinc.com/research/index.php(accessed March 23, 2012)
- 10.2307/3151312 · DOI · Paper page
- Futerra . 2008 . “The Greenwash Guide,” available at www.futerra.co.uk/story/the-greenwash-guide-3/(accessed March 23, 2012)
- 10.9774/GLEAF.3062.2001.sp.00007 · DOI
- 10.2307/1249791 · DOI
- 10.2307/3149825 · DOI
- 10.1177/002224378602300205 · DOI
- Mayer , Robert N. , Scammon , Debra L. and Gray-Lee , Jason W. “Will the FTC Guidelines on Environmental Marketing Affect the Hue of Green Marketing? An Audit of Claims on Product Labels,” . Proceedings of the 1993 Marketing and Public Policy Conference . Edited by: Sheffet , Mary Jane . pp. 19 – 30 . East Lansing : Michigan State University Press .
- Moore , Karl James . “Emerging Themes in Environmental Consumer Behavior,” . Proceedings of the 1993 Marketing and Public Policy Conference . Edited by: Sheffet , Mary Jane . pp. 109 – 122 . East Lansing : Michigan State University Press .
- 10.2307/1252236 · DOI
Cited by
Sorted by citations
Items 101–123 of 123
DIŞA DÖNÜKLÜK VE YEŞİL REKLAMA YÖNELİK TUTUMLARIN YEŞİL SATIN ALMA NİYETİNE ETKİSİ
ALTUĞ, N., Özhan, Ş., & Suad, M. E. C. O. (2020) · International Journal of Management Economics and Business · doi:10.17130/ijmeb.700849 · Cited by 4
Konsumhandlungen und Nachhaltigkeit: (Wie) passt das zusammen?
Gude, M. (2018) · Springer eBooks · doi:10.1007/978-3-658-19965-4_12 · Cited by 4
İpar, M. S., & Aksu, M. (2022) · Journal of Gastronomy Hospitality and Travel (joghat) · doi:10.33083/joghat.2022.143 · Cited by 3
Lim, S.-Y., & Lee, Y.-J. (2024) · Human Ecology Research · doi:10.6115/her.2024.046 · Cited by 2
Yurteri, S., Senyuz, A., & Essiz, O. (2026) · Journal of Global Marketing · doi:10.1080/08911762.2026.2649739 · Cited by 2
Cavazos‐Arroyo, J. (2022) · CienciaUAT · doi:10.29059/cienciauat.v16i2.1581 · Cited by 2
Advertising Eco-Friendly Behavior To Young Adults: “Sweat” or “Do Good”?
Praxmarer, S., & Gathen, C. (2023) · Journal of Advertising Research · doi:10.2501/jar-2023-018 · Cited by 4
Teah, K., Phau, I., & Akintimehin, O. (2025) · International Journal of Ethics and Systems · doi:10.1108/ijoes-08-2024-0246 · Cited by 2
Trust, advertising and science communication
Weitkamp, E. (2016) · Journal of Science Communication · doi:10.22323/2.15050501 · Cited by 2
A Cross National Comparison of U.S. and Korean Consumer Responses to Green Ad Appeals
Lee, E. M., & Yoon, S. (2016) · Journal of Consumption Culture · doi:10.17053/jcc.2016.19.2.006 · Cited by 2
Self-citationCeylan, A. (2025) · Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi · doi:10.53568/yyusbed.1691597 · Cited by 1
Addisu, K. B., & Rhee, H. (2026) · Journal of Global Marketing · doi:10.1080/08911762.2026.2623011 · Cited by 1
Measuring digital dynamic capabilities: validation of a scale for digital transformation
Berbel-Vera, J., & Sánchez, M. B. G. (2026) · Measuring Business Excellence · doi:10.1108/mbe-12-2025-0276 · Cited by 1
Ambidextrous Green Advertising on Social Media: The Role of Green Trust in Green Purchase Intention
Zhang, L., Popaitoon, S., & Mumi, A. (2026) · Administrative Sciences · doi:10.3390/admsci16090425 · Cited by 1
Soedibyo, Y., & Ronald, R. (2015) · European Journal of Business and Management · Cited by 1
Construct Confusion in Advertising Research
Bergkvist, L., & Langner, T. (2021) · European Advertising Academy · doi:10.1007/978-3-658-32201-4_1
Dreyer, J., & Fretschner, M. (2023) · Springer eBooks · doi:10.1007/978-3-658-42569-2_10
Astuti, R. D., & Putra, L. F. H. (2023) · JPBM (Jurnal Pendidikan Bisnis dan Manajemen) · doi:10.17977/um003v9i12023p001
Proactive CSR: Analytical Hierarchy Process And Empirical Assessment In The French ContextPreprint
Achabou, M. A., Dekhili, S., & Prince, L. M. (2014) · RePEc: Research Papers in Economics
Burkert, M., Fella, S., Hahn, R., & Hüttl‐Maack, V. (2025) · Journal of Sustainable Marketing · doi:10.51300/jsm-2025-157 · Cited by 1
Ceylan, A. (2025) · DergiPark (Istanbul University)
Metadata
- Authors
- Tucker, E. M., Rifon, N. J., Lee, E. M., & Reece, B. B.
- Affiliations
- Michigan State University (US)
- ORCID
- Lee, Eun Mi
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2012-12
- Volume
- 41
- Issue
- 4
- Pages
- 9-23
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2242992959
- Cited by
- 123
- References
- 78
- Citations by year
- 2026: 4 · 2025: 6 · 2024: 8 · 2023: 17 · 2022: 14 · 2021: 13 · 2020: 11 · 2019: 10 · 2018: 9 · 2017: 8 · 2016: 13 · 2015: 6 · 2014: 3
- FWCI
- 8.21
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Advertising (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
- Keywords
- green advertising, consumer receptivity, cause-related marketing, environmental attitudes, perceived consumer effectiveness, advertising effectiveness, individual differences
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
