The DOI matches its Crossref record; 39 of the 39 references it cites were found in a registry or an index.
Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
Abstract
This article investigates the changes in green advertising by conceptually replicating and extending Carlson, Grove, and Kangun's 1993 study. A content analysis of 433 unique ads from 18 magazine titles published in 2009 and 2010 demonstrates that advertisers attempted to address growing public concern for the environment and the demand for green products and services as emerge from the analyses of the ads' target, objective, and the executional elements. Contrary to Carlson, Grove, and Kangun's findings, the majority of environmental claims were deemed acceptable, implying a trend toward more trustworthy and reliable green advertising.
Overview
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Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Although recent evidence suggests that greenwashing practices have generally declined since the end of the 1990s (Segev, Fernandes, and Hong 2016), greenwashing remains prevalent in advertising (e.g., Baum 2012).”
From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Segev, Fernandes, and Hong 2016
In the citing paper
“Although the use of nature-evoking imagery is a key characteristic of many ads for purported environmentally friendly products (Segev, Fernandes, and Hong 2016), few studies have investigated how such imagery contributes to the deception of consumers with misleading claims.”
From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Segev, Fernandes, and Hong 2016
In the citing paper
“Although the use of nature-evoking imagery is a key characteristic of many ads for purported environmentally friendly products (Segev, Fernandes, and Hong 2016), few studies have investigated how such imagery contributes to the deception of consumers with misleading claims.”
From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Segev, Fernandes, and Hong 2016
Citations
Cites
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Reliability of Nominal Data Based on Qualitative Judgments
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Atkinson, L., & Rosenthal, S. (2014) · Journal of Advertising · doi:10.1080/00913367.2013.834803 · Cited by 620
Journal of Applied Business and Economics
(2019) · Journal of Applied Business and Economics · doi:10.33423/jabe · Cited by 619
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
Carlson, L., Grove, S. J., & Kangun, N. (1993) · Journal of Advertising · doi:10.1080/00913367.1993.10673409 · Cited by 602 · cited 17×
“Although extensive efforts were made to obtain the same magazine titles used by Carlson, Grove, and Kangun (1993), some were impossible to acquire due to cessation of publication, lack of availability in publishers’ archives, or absence of vendors who sold these back issues.”
BackgroundMethodResultInfluentialShades of Green: A Multidimensional Analysis of Environmental Advertising
Banerjee, S. B., Gulas, C. S., & Iyer, E. S. (1995) · Journal of Advertising · doi:10.1080/00913367.1995.10673473 · Cited by 495
Boston College Environmental Aff airs Law Review
Clement, R. C. (1972) · Cited by 375
Green Advertising and the Reluctant Consumer
Zinkhan, G. M., & Carlson, L. (1995) · Journal of Advertising · doi:10.1080/00913367.1995.10673471 · Cited by 368
Research works printed but not linked: 8
- Bradley Timothy C., 2011, Landslide, 4, 1
- Eiseman Leatrice, 2006, Color: Messages and Mean
- Feinstein Nick, 2013, Boston College Environmental Affairs Law Review, 40, 229
- Grillo Nick, 2008, Forest Products Journal, 58, 40
- Pajari Brita, 1998, Potential Markets for Certified Forest Products in Europe
- Pellus Chiara, 2014, Law School Student Scholarship, 619, 2
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Cited by
Sorted by citations
Lee, M. T., & Raschke, R. L. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.113393 · Cited by 629
Schmuck, D., Matthes, J., & Naderer, B. (2018) · Journal of Advertising · doi:10.1080/00913367.2018.1452652 · Cited by 485
“…(Newell, Goldsmith, and Banzhaf 1998), researchers have neglected to examine how vague appeals, despite their prevalence in green advertising practices, affect attitudinal outcomes (Baum 2012; Carlson, Grove, and Kangun 1993; Kangun, Carlson, and Grove 1991; Segev, Fernandes, and Hong 2016).”
BackgroundInfluentialInternational journal of English studies
Pérez-Segura, J. J., Cirugeda, I. L., Campillo, R. M. L., & Ruiz, R. S. (2021) · International Journal of English Studies · doi:10.6018/ijes · Cited by 375
Pittman, M., & Abell, A. (2021) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2021.05.002 · Cited by 279
Luo, B., Ying, S., Shen, J., & Xia, L. (2020) · Journal of Consumer Behaviour · doi:10.1002/cb.1818 · Cited by 259
Metadata
- Authors
- Segev, S., Fernandes, J., & Hong, C.
- Affiliations
- Florida International University (US)
- University of Miami (US)
- Corresponding author
- Segev, Sigal
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2015-10-16
- Volume
- 45
- Issue
- 1
- Pages
- 85-93
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2282472114
- Cited by
- 128
- References
- 39
- Citations by year
- 2026: 11 · 2025: 15 · 2024: 11 · 2023: 20 · 2022: 20 · 2021: 17 · 2020: 14 · 2019: 6 · 2018: 6 · 2017: 6 · 2016: 2
- FWCI
- 11.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Advertising (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Keywords
- green advertising, environmental claims, greenwashing, environmental concern, advertising effectiveness, magazine advertising, green products
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