The DOI matches its Crossref record; 39 of the 39 references it cites were found in a registry or an index.
Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
Abstract
This article investigates the changes in green advertising by conceptually replicating and extending Carlson, Grove, and Kangun's 1993 study. A content analysis of 433 unique ads from 18 magazine titles published in 2009 and 2010 demonstrates that advertisers attempted to address growing public concern for the environment and the demand for green products and services as emerge from the analyses of the ads' target, objective, and the executional elements. Contrary to Carlson, Grove, and Kangun's findings, the majority of environmental claims were deemed acceptable, implying a trend toward more trustworthy and reliable green advertising.
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In the citing paper
“Although recent evidence suggests that greenwashing practices have generally declined since the end of the 1990s (Segev, Fernandes, and Hong 2016), greenwashing remains prevalent in advertising (e.g., Baum 2012).”
From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Segev, Fernandes, and Hong 2016
In the citing paper
“Although the use of nature-evoking imagery is a key characteristic of many ads for purported environmentally friendly products (Segev, Fernandes, and Hong 2016), few studies have investigated how such imagery contributes to the deception of consumers with misleading claims.”
From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Segev, Fernandes, and Hong 2016
In the citing paper
“Although the use of nature-evoking imagery is a key characteristic of many ads for purported environmentally friendly products (Segev, Fernandes, and Hong 2016), few studies have investigated how such imagery contributes to the deception of consumers with misleading claims.”
From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Segev, Fernandes, and Hong 2016
Citations
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Cited by
Sorted by citations
Lee, M. T., & Raschke, R. L. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.113393 · Cited by 629
Schmuck, D., Matthes, J., & Naderer, B. (2018) · Journal of Advertising · doi:10.1080/00913367.2018.1452652 · Cited by 485
“…(Newell, Goldsmith, and Banzhaf 1998), researchers have neglected to examine how vague appeals, despite their prevalence in green advertising practices, affect attitudinal outcomes (Baum 2012; Carlson, Grove, and Kangun 1993; Kangun, Carlson, and Grove 1991; Segev, Fernandes, and Hong 2016).”
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Pérez-Segura, J. J., Cirugeda, I. L., Campillo, R. M. L., & Ruiz, R. S. (2021) · International Journal of English Studies · doi:10.6018/ijes · Cited by 375
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Luo, B., Ying, S., Shen, J., & Xia, L. (2020) · Journal of Consumer Behaviour · doi:10.1002/cb.1818 · Cited by 259
Metadata
- Authors
- Segev, S., Fernandes, J., & Hong, C.
- Affiliations
- Florida International University (US)
- University of Miami (US)
- Corresponding author
- Segev, Sigal
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2015-10-16
- Volume
- 45
- Issue
- 1
- Pages
- 85-93
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2282472114
- Cited by
- 128
- References
- 39
- Citations by year
- 2026: 11 · 2025: 15 · 2024: 11 · 2023: 20 · 2022: 20 · 2021: 17 · 2020: 14 · 2019: 6 · 2018: 6 · 2017: 6 · 2016: 2
- FWCI
- 11.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Advertising (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Keywords
- green advertising, environmental claims, greenwashing, environmental concern, advertising effectiveness, magazine advertising, green products
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