Planning and Conducting Experimental Advertising Research and Questionnaire Design

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations

Baron, R. M., & Kenny, D. A. (1986) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.51.6.1173 · Cited by 91,532

Common method biases in behavioral research: A critical review of the literature and recommended remedies

Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003) · Journal of Applied Psychology · doi:10.1037/0021-9010.88.5.879 · Cited by 82,194

Untitled work

(2013) · Cited by 44,563

Multiple regression: testing and interpreting interactions

(1992) · Choice Reviews Online · doi:10.5860/choice.29-3352 · Cited by 36,647

A Paradigm for Developing Better Measures of Marketing Constructs

Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549

Amazon's Mechanical Turk: A New Source of Inexpensive, Yet High-Quality, Data?

Buhrmester, M., Kwang, T., & Gosling, S. D. (2011) · Perspectives on Psychological Science · doi:10.1177/1745691610393980 · Cited by 9,996

Experimental Design: Procedures for the Behavioral Sciences

Kirk, R. (2013) · doi:10.4135/9781483384733 · Cited by 8,539

CRITICAL QUESTIONS FOR BIG DATA: Provocations for a cultural, technological, and scholarly phenomenon

boyd, D., & Crawford, K. (2012) · Information, Communication & Society · doi:10.1080/1369118x.2012.678878 · Cited by 5,479

The Psychology of Survey Response

Tourangeau, R., Rips, L. J., & Rasinski, K. (2000) · doi:10.1017/cbo9780511819322 · Cited by 4,734

On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.

Orne, M. T. (1962) · American Psychologist · doi:10.1037/h0043424 · Cited by 4,041

Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers

Thomas, V. L., & Fowler, K. (2020) · Journal of Advertising · doi:10.1080/00913367.2020.1810595 · Cited by 585

The Role of Emotions in Advertising: A Call to Action

Poels, K., & Dewitte, S. (2019) · Journal of Advertising · doi:10.1080/00913367.2019.1579688 · Cited by 220

Human vs. AI: The battle for authenticity in fashion design and consumer response

Lee, G., & Kim, H. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103690 · Cited by 152

Diversity in the digital age: how consumers respond to diverse virtual influencers

Ferraro, C., Sands, S., Zubcevic‐Basic, N., & Campbell, C. (2024) · International Journal of Advertising · doi:10.1080/02650487.2023.2300927 · Cited by 122

Green or greenwashed? Examining consumers' ability to identify greenwashing

Fella, S., & Bausa, E. (2024) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2024.102281 · Cited by 123

The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

Stadlthanner, K. A., Andreu, L., Ribeiro, M. A., Font, X., & Mattila, A. S. (2022) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2022.2065399 · Cited by 89

Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products

Park, S. (., Wei, X., & Lee, H. (2024) · Journal of Consumer Behaviour · doi:10.1002/cb.2290 · Cited by 78

Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan

Jin, Q., Raza, S. H., Yousaf, M., Zaman, U., & Siang, J. M. L. D. (2021) · Vaccines · doi:10.3390/vaccines9070757 · Cited by 76

The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure

Feng, Y., Xie, Q., & Lou, C. (2019) · Journal of Advertising · doi:10.1080/00913367.2019.1585305 · Cited by 75

Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them

Sipilä, J., Alavi, S. H., Edinger‐Schons, L. M., Dörfer, S., & Schmitz, C. (2020) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00755-x · Cited by 72

Examining the outcomes of influencer activism

Thomas, V. L., & Fowler, K. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.113336 · Cited by 72

Facilitator or Inhibitor? The Use of 360-Degree Videos for Immersive Brand Storytelling

Feng, Y. (2018) · Journal of Interactive Advertising · doi:10.1080/15252019.2018.1446199 · Cited by 62

Self-Sacrificial Leadership and Employee Behaviours: An Examination of the Role of Organizational Social Capital

Mostafa, A. M. S., & Bottomley, P. A. (2018) · Journal of Business Ethics · doi:10.1007/s10551-018-3964-5 · Cited by 69

When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions

Yang, C., & Hu, J. (2021) · Journal of Brand Management · doi:10.1057/s41262-021-00261-7 · Cited by 67

Product touch in the real and digital world: How do consumers react?

Pino, G., Amatulli, C., Nataraajan, R., Angelis, M. D., Peluso, A. M., & Guido, G. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.10.002 · Cited by 64

The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

van Berlo, Z. M. C., Campbell, C., & Voorveld, H. A. M. (2024) · Journal of Advertising · doi:10.1080/00913367.2024.2397777 · Cited by 64

Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework

Matthes, J. (2019) · Journal of Advertising · doi:10.1080/00913367.2019.1579687 · Cited by 61

Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

Keyzer, F. D., Dens, N., & Pelsmacker, P. D. (2017) · Online Information Review · doi:10.1108/oir-08-2016-0219 · Cited by 53

Shape congruence in product design: Impacts on automatically activated attitudes

Pleyers, G. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.101935 · Cited by 43

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

Ausin-Azofra, J. M., Bigne, E., Mafé, C. R., Marín‐Morales, J., Guixeres, J., & Alcañíz, M. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.612717 · Cited by 43

Sportswashing: exploiting sports to clean the dirty laundry

Bergkvist, L., & Skeiseid, H. V. (2024) · International Journal of Advertising · doi:10.1080/02650487.2024.2310937 · Cited by 42

All-natural versus organic: are the labels equivalent in consumers’ minds?

Amos, C., Hansen, J. C., & King, S. (2019) · Journal of Consumer Marketing · doi:10.1108/jcm-05-2018-2664 · Cited by 42

Disclaimer! This Content Is AI-Generated: How AI-Disclosures Influence Trust in Advertisements and Organizations

Koning, B., & Voorveld, H. A. M. (2025) · Journal of Interactive Advertising · doi:10.1080/15252019.2025.2554149 · Cited by 70

Hardworking as a Heuristic for Moral Character: Why We Attribute Moral Values to Those Who Work Hard and Its Implications

Amos, C., Zhang, L., & Read, D. (2017) · Journal of Business Ethics · doi:10.1007/s10551-017-3725-x · Cited by 51

Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand

Olsen, G. D., & Pracejus, J. W. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.04.054 · Cited by 41

How Social Cues in Virtual Assistants Influence Concerns and Persuasion: The Role of Voice and a Human Name

Voorveld, H. A. M., & Araujo, T. (2020) · Cyberpsychology Behavior and Social Networking · doi:10.1089/cyber.2019.0205 · Cited by 43

How regulatory focus–mode fit impacts variety‐seeking

Pham, T. N., Mathmann, F., Jin, H. S., & Higgins, E. T. (2022) · Journal of Consumer Psychology · doi:10.1002/jcpy.1317 · Cited by 43

An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships

Bock, D. E., Thomas, V. L., Wolter, J. S., Saenger, C., & Xu, P. (2021) · Psychology and Marketing · doi:10.1002/mar.21456 · Cited by 41

Don't just tell me, show me: Impacting perceptions of organizational attraction and fit using activating LGBT diversity signals

Bradley, C., Moergen, K. J. N., Roumpi, D., & Simon, L. (2023) · Personnel Psychology · doi:10.1111/peps.12595 · Cited by 41

Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study

Buzeta, C., Keyzer, F. D., Dens, N., & Pelsmacker, P. D. (2023) · International Journal of Advertising · doi:10.1080/02650487.2023.2215079 · Cited by 37

Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content

Vinuales, G., & Thomas, V. L. (2020) · Psychology and Marketing · doi:10.1002/mar.21339 · Cited by 37

Compensatory word of mouth as symbolic self-completion

Saenger, C., Thomas, V. L., & Bock, D. E. (2020) · European Journal of Marketing · doi:10.1108/ejm-03-2018-0206 · Cited by 40

Stakeholder engagement in green place branding: A focus on user‐generated content

Acuti, D., Grazzini, L., Mazzoli, V., & Aiello, G. (2018) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.1703 · Cited by 42

The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites

Keyzer, F. D., Dens, N., & Pelsmacker, P. D. (2019) · International Journal of Electronic Commerce · doi:10.1080/10864415.2018.1564551 · Cited by 37

What is wrong with advertising research and how can we fix it?

Pelsmacker, P. D. (2020) · International Journal of Advertising · doi:10.1080/02650487.2020.1827895 · Cited by 35

The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing

Daems, K., Pelsmacker, P. D., & Moons, I. (2019) · Computers in Human Behavior · doi:10.1016/j.chb.2019.05.031 · Cited by 35

The effect of third-party certifications on corporate social responsibility communication authenticity and credibility

Marschlich, S., & Hurtado, E. (2025) · Corporate Communications An International Journal · doi:10.1108/ccij-01-2024-0015 · Cited by 32

Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors

Wang, S. S., & Chou, H. (2018) · Psychology and Marketing · doi:10.1002/mar.21174 · Cited by 31

New patterns in wine consumption: the wine by the glass trend

Acuti, D., Mazzoli, V., Grazzini, L., & Rinaldi, R. (2019) · British Food Journal · doi:10.1108/bfj-04-2019-0299 · Cited by 29

Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones

Maslowska, E., Ohme, J., & Segijn, C. (2021) · Journal of Interactive Advertising · doi:10.1080/15252019.2021.1997675 · Cited by 26

Buying happiness: How brand engagement in self‐concept affects purchase happiness

Razmus, W., Grabner‐Kräuter, S., Kostyra, M., & Zawadzka, A. M. (2022) · Psychology and Marketing · doi:10.1002/mar.21714 · Cited by 34

The finitude of life—How mortality salience affects consumer behavior: A review

Gobrecht, F., & Marchand, A. (2023) · Journal of Consumer Behaviour · doi:10.1002/cb.2117 · Cited by 28

“(S)he’s so hearty”: Gender cues, stereotypes, and expectations of warmth in peer-to-peer accommodation services

Pino, G., Zhang, C. X., & Wang, Z. (2020) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2020.102650 · Cited by 28

The processing of native advertising compared to banner advertising: an eye-tracking experiment

Keyzer, F. D., Dens, N., & Pelsmacker, P. D. (2021) · Electronic Commerce Research · doi:10.1007/s10660-021-09523-7 · Cited by 32

Consumer Response to Virtual CSR Experiences

Lee, Y.-J., Zhao, W., & Chen, H. (2020) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2020.1734119 · Cited by 27

The Importance and Use of Normative Criteria to Manipulate Argument Quality

Hoeken, H., Hornikx, J., & Linders, Y. (2019) · Journal of Advertising · doi:10.1080/00913367.2019.1663317 · Cited by 27

The mediating effects of message agreement on millennials’ response to advocacy advertising

Bravo, O., & Lee, J. (2019) · Journal of Marketing Communications · doi:10.1080/13527266.2019.1596969 · Cited by 26

It's a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing

Xie, Q., & Muralidharan, S. (2023) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-10-2022-0333 · Cited by 17

A Factorial Survey Study on the Influence of Advertising Place and the Use of Personal Data on User Acceptance of Facebook Ads

den Broeck, E. V., Poels, K., & Walrave, M. (2017) · American Behavioral Scientist · doi:10.1177/0002764217717560 · Cited by 26

Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention

Veloso, M., Ieva, M., & Suárez, M. G. (2023) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2023.2241041 · Cited by 25

Picture Perfect: Engaging Customers with Visual Generative AI

Heitmann, M., Jansen, T. P. J., Reisenbichler, M., & Schweidel, D. A. (2025) · Journal of Marketing · doi:10.1177/00222429251356993 · Cited by 47

How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values

Stadlthanner, K. A., Andreu, L., Font, X., Ribeiro, M. A., & Pérez, R. C. (2022) · Corporate Communications An International Journal · doi:10.1108/ccij-11-2021-0125 · Cited by 25

Dignity and use of algorithm in performance evaluation

Zhang, L., & Amos, C. (2023) · Behaviour and Information Technology · doi:10.1080/0144929x.2022.2164214 · Cited by 27

Blinded by the light? Analyzing sustainability authenticity, customer service perceptions, and halo effects

Amos, C., Brockhaus, S., Fawcett, A. M., Fawcett, S. E., & Knemeyer, A. M. (2018) · The International Journal of Logistics Management · doi:10.1108/ijlm-12-2017-0344 · Cited by 22

Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture

Karpińska-Krakowiak, M., & Eisend, M. (2019) · International Journal of Advertising · doi:10.1080/02650487.2019.1633841 · Cited by 22

How consumers react to woke advertising: methodological triangulation based on social media data and self-report data

Feng, Y., Chen, H., & Ahn, H. (2021) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-09-2020-0185 · Cited by 22

Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?

Pleyers, G. (2023) · Journal of Consumer Behaviour · doi:10.1002/cb.2282 · Cited by 21

Is it really natural? How minimalist food packaging influences consumers’ perception of product naturalness

Saintives, C., & Meral, H. (2024) · British Food Journal · doi:10.1108/bfj-03-2024-0299 · Cited by 21

Why people would (not) change their media use in response to perceived corporate surveillance

Strycharz, J., Kim, E., & Segijn, C. M. (2022) · Telematics and Informatics · doi:10.1016/j.tele.2022.101838 · Cited by 26

The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire

Segijn, C. M., Kim, E., Lee, G., Gansen, C., & Boerman, S. C. (2024) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2023.07.001 · Cited by 21

Celebrity influence on word of mouth: the interplay of power states and power expectations

Thomas, V. L., Fowler, K., & Saenger, C. (2020) · Marketing Letters · doi:10.1007/s11002-020-09513-z · Cited by 21

A first step in unraveling synced advertising effectiveness

Segijn, C. M., & Voorveld, H. A. M. (2020) · International Journal of Advertising · doi:10.1080/02650487.2020.1778279 · Cited by 26

Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing

Sun, S., & Evans, N. (2021) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2021.1982083 · Cited by 22

Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers

Milfeld, T., & Pittman, M. (2023) · International Journal of Advertising · doi:10.1080/02650487.2023.2219150 · Cited by 20

Persuasive effects in social media: the case of envy

Singh, C., & Ang, L. (2020) · International Journal of Advertising · doi:10.1080/02650487.2020.1830686 · Cited by 21

Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

Ferraro, C., Sands, S., Demsar, V., & Cohen, E. (2024) · Australasian Marketing Journal (AMJ) · doi:10.1177/14413582241244535 · Cited by 19

When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness

Segijn, C. M., Kim, E., Sifaoui, A., & Boerman, S. C. (2023) · Journal of Marketing Communications · doi:10.1080/13527266.2021.2020149 · Cited by 19

What are the obstacles in the way to “avoid landmines”? Influence of electronic word-of-mouth dispersion on order decision from the self-construal perspective

Song, M., Law, R., & Duan, Y. (2022) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2022.103334 · Cited by 19

Young People’s Perceptions of the Effects and Value of Sports Betting Inducements

Censo, G. D., Delfabbro, P., & King, D. L. (2023) · International Journal of Mental Health and Addiction · doi:10.1007/s11469-023-01173-0 · Cited by 19

How does interactivity of online media hamper ad effectiveness

Pleyers, G., & Vermeulen, N. (2019) · International Journal of Market Research · doi:10.1177/1470785319867640 · Cited by 19

What should we call this color? The influence of color‐naming on consumers' attitude toward the product

Chou, H., Chu, X., & Chiang, Y. (2020) · Psychology and Marketing · doi:10.1002/mar.21351 · Cited by 18

The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source

Han, Z., & Du, G. (2023) · Journal of Consumer Behaviour · doi:10.1002/cb.2230 · Cited by 18

Communicating the health value of extra-virgin olive oil: an investigation of consumers' responses to health claims

Pichierri, M., Peluso, A. M., Pino, G., & Guido, G. (2020) · British Food Journal · doi:10.1108/bfj-03-2020-0198 · Cited by 19

Picture Perfect: Engaging Customers with Visual Generative AIPreprint

Jansen, T., Heitmann, M., Reisenbichler, M., & Schweidel, D. A. (2023) · SSRN Electronic Journal · doi:10.2139/ssrn.4656622 · Cited by 18

RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence

Zamudio, C., Grigsby, J. L., & Michelsen, M. (2025) · Journal of Advertising · doi:10.1080/00913367.2024.2438002 · Cited by 17

The health halo of morality- and purity-signifying brand names

Amos, C., King, J. S., & King, S. (2021) · Journal of Product & Brand Management · doi:10.1108/jpbm-06-2020-2947 · Cited by 17

A Conceptual Model to Address the Communication and Coordination Challenges During Requirements Change Management in Global Software Development

Qureshi, S., Khan, S. U. R., Rehman, I. U., Javed, Y., Saleem, S., & Iqbal, A. (2021) · IEEE Access · doi:10.1109/access.2021.3091603 · Cited by 17

The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude

Segijn, C. M., Kim, E., & van Ooijen, I. (2024) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2024.2318711 · Cited by 16

How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food

Choi, H., Northup, T., & Reid, L. N. (2021) · Journal of Health Communication · doi:10.1080/10810730.2021.1946217 · Cited by 17

Arming consumers against product placement: A comparison of factual and evaluative educational interventions

Tessitore, T., & Geuens, M. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2018.09.016 · Cited by 16

A comprehensive approach to the study of advertising execution and its effects

Bergkvist, L., & Langner, T. (2022) · International Journal of Advertising · doi:10.1080/02650487.2022.2140524 · Cited by 17

The impact of different product formats on inaction inertia

Liu, H., & Chou, H. (2018) · The Journal of Social Psychology · doi:10.1080/00224545.2018.1520686 · Cited by 15

The impact of self-identification with global consumer culture on eWOM generation: a test of global consumer culture theory

Taylor, C. R., Rajabi, M., Rathee, S., & Zamani, S. (2023) · Journal of Marketing Communications · doi:10.1080/13527266.2023.2227646 · Cited by 18

Combined framing effects on attitudes and behavioral intentions toward mortgage advertisements

Dobson, D. S., & Poels, K. (2020) · International Journal of Bank Marketing · doi:10.1108/ijbm-07-2019-0277 · Cited by 14

Investigating the Effects of Narrative Advertising in a Real-Life Setting

Yıldız, S., & Sever, N. S. (2021) · International Journal of Market Research · doi:10.1177/14707853211033734 · Cited by 13

The effects of puffery in food packaging on consumers' responses via persuasion knowledge: role of food type and picture type

Huang, L., Huang, W.-J., & Wu, Y.-H. (2022) · British Food Journal · doi:10.1108/bfj-10-2021-1112 · Cited by 13

Aristotle’s modes of persuasion and valence effects on online review trustworthiness and usefulness

Amos, C., Zhang, L., King, S., & Allred, A. T. (2021) · Journal of Marketing Communications · doi:10.1080/13527266.2021.1881806 · Cited by 15

Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand

Bock, D. E., & Thomas, V. L. (2021) · Journal of Advertising · doi:10.1080/00913367.2021.1990812 · Cited by 14

The effects of pricing strategy on upgrade intentions

Liu, H., & Chou, H. (2021) · Marketing Intelligence & Planning · doi:10.1108/mip-08-2020-0343 · Cited by 11

Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn

Trzebiński, W., Marciniak, B., & Kulczycka, E. (2023) · PLoS ONE · doi:10.1371/journal.pone.0287663 · Cited by 12

How limited consumption experiences affect word of mouth

Saenger, C., & Thomas, V. L. (2021) · Marketing Letters · doi:10.1007/s11002-021-09561-z · Cited by 12

Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement

Pfiffelmann, J., & Pfeuffer, A. (2022) · Journal of Interactive Advertising · doi:10.1080/15252019.2022.2132124 · Cited by 14

Being the “Better” student: intentions to reduce food waste

Melnyk, D., Salem, M., Ertz, M., & Wagner, R. (2025) · Discover Sustainability · doi:10.1007/s43621-025-01021-2 · Cited by 11

Response to a crisis and applicant attraction: Signaling employer brand personality and organizational trust through warm and competent COVID‐19 responses

Kanwal, H., Hoye, G. V., & Schollaert, E. (2022) · International Journal of Selection and Assessment · doi:10.1111/ijsa.12394 · Cited by 11

Exploring the influence of ‘artificial intelligence’ mentions in advertising and persuasion knowledge on brand skepticism, perceived manipulativeness, and purchase intention

Pierre, L., Wang, J., & Zambrano, V. C. (2026) · Journal of Marketing Communications · doi:10.1080/13527266.2025.2609808 · Cited by 11

When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

Koslow, S., Sameti, A., van Noort, G., Smit, E. G., & Sasser, S. L. (2021) · Journal of Advertising · doi:10.1080/00913367.2021.1980469 · Cited by 10

Too Close to the Ego: Narcissists’ Affective Reaction to Advertising Depends on Its Relevance to Self-Image

He, Y. (2022) · Journal of Advertising · doi:10.1080/00913367.2022.2027298 · Cited by 12

How narcissism biases food healthiness perceptions and consumption

Lunardo, R., & Gross, J. (2023) · Psychology and Marketing · doi:10.1002/mar.21930 · Cited by 9

Proud to limit the damage: Negatively framed eco-ratings motivate green intentions through anticipated pride

Gorissen, K., Deltomme, B., Weijters, B., & Baumgartner, H. (2024) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2024.102290 · Cited by 9

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

(2020) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-7998-2220-2 · Cited by 9

A Practical Guide to Experimental Advertising Research

Vargas, P. T., Duff, B. R. L., & Faber, R. J. (2017) · Journal of Advertising · doi:10.1080/00913367.2017.1281779 · Cited by 94

Fundamentals of advertising research

Fletcher, A. D., & Bowers, T. A. (1984) · Medical Entomology and Zoology · Cited by 24

On the Validity of Students as Subjects in Advertising Experiments

Soley, L. C., & Reid, L. N. (1983) · Journal of Advertising Research · doi:10.1080/00218499.1983.12468028 · Cited by 13

Methodological Guidelines for Advertising Research

Rossiter, J. R., & Percy, L. (2017) · Journal of Advertising · doi:10.1080/00913367.2016.1182088 · Cited by 47

A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas

Koschate‐Fischer, N., & Schandelmeier, S. (2014) · Journal of Business Economics · doi:10.1007/s11573-014-0708-6 · Cited by 96