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Constructing Efficient Stated Choice Experimental Designs
Abstract
Stated choice (SC) experiments are often used in transportation studies for estimating and forecasting behaviour of travellers, road authorities, etc. This kind of experiment relies on underlying experimental designs. Whilst orthogonal designs are mainstream for practitioners, many researchers now realize that so‐called efficient designs are able to produce more efficient data in the sense that more reliable parameter estimates can be achieved with an equal or lower sample size. This paper describes several processes for generating SC experiments and is intended to give an overview of the current state‐of‐the‐art. Different methods are described.
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In the citing paper
“The screening alternatives described by the attributes and levels in Table 1 were allocated into choice sets using a multinomial logit (mnl) d-efficient design, assuming no prior information about the likely magnitude or direction of coefficients (zero priors) [29,30].”
From Consumer preferences for teledermoscopy screening to detect melanoma early (2016) · cites this paper as [30]
In the citing paper
“Hence, a D-efficient design will outperform an orthogonal design, and (given reliable priors), a Dp-efficient design will outperform a Dz-efficient design [21].”
From Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design (2021) · cites this paper as [21]
In the citing paper
“It is noteworthy that when the parameter priors are different from zero, the efficient design generated produces smaller prediction errors than orthogonal designs [21,49,50].”
From Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design (2021) · cites this paper as [21]
In the citing paper
“The most widely used efficiency measure is the D-error, which may be easily estimated using various software packages, such as Ngene, and refers to the efficiency of the experimental design in extracting information from respondents [21].”
From Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design (2021) · cites this paper as [21]
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Metadata
- Authors
- Rose, J. M., & Bliemer, M. C. J.
- Affiliations
- The University of Sydney (AU)
- Delft University of Technology (NL)
- Corresponding author
- Rose, John M.
- Venue
- Transport Reviews
- Publisher
- Informa UK Limited
- Published
- 2009-09
- Volume
- 29
- Issue
- 5
- Pages
- 587-617
- ISSN
- 0144-1647 (ISSN-L)
- 1464-5327
- OpenAlex
- W2093584567
- Cited by
- 797
- References
- 42
- Citations by year
- 2026: 87 · 2025: 81 · 2024: 80 · 2023: 66 · 2022: 60 · 2021: 68 · 2020: 53 · 2019: 36 · 2018: 49 · 2017: 43 · 2016: 42 · 2015: 34 · 2014: 27 · 2013: 26 · 2012: 15
- FWCI
- 32.61
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Transport Reviews (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Adelaide Research & Scholarship (AR&S) (University of Adelaide) (submittedVersion)
- Topics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Social Sciences › Decision Sciences › Management Science and Operations Research › Optimal Experimental Design Methods
- Social Sciences › Transportation › Transportation Planning and Optimization
- Keywords
- stated choice experiment, orthogonal experimental design, estimator efficiency, sample size reduction, travel behavior
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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