The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Attention web designers: You have 50 milliseconds to make a good first impression!
Abstract
Three studies were conducted to ascertain how quickly people form an opinion about web page visual appeal. In the first study, participants twice rated the visual appeal of web homepages presented for 500 ms each. The second study replicated the first, but participants also rated each web page on seven specific design dimensions. Visual appeal was found to be closely related to most of these. Study 3 again replicated the 500 ms condition as well as adding a 50 ms condition using the same stimuli to determine whether the first impression may be interpreted as a 'mere exposure effect' (Zajonc 1980). Throughout, visual appeal ratings were highly correlated from one phase to the next as were the correlations between the 50 ms and 500 ms conditions. Thus, visual appeal can be assessed within 50 ms, suggesting that web designers have about 50 ms to make a good first impression.
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Cites
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An argument for basic emotions
Ekman, P. (1992) · Cognition and Emotion · doi:10.1080/02699939208411068 · Cited by 9,646
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Picard, R. W. (1997) · MIT Press · doi:10.7551/mitpress/1140.001.0001 · Cited by 7,382
Fears, phobias, and preparedness: toward an evolved module of fear and fear learning
Öhman, A., & Mineka, S. (2001) · Psychological Review · doi:10.1037/0033-295x.108.3.483 · Cited by 3,147 · cited 1×
“Even very young children exhibit fear of large, dark, noisy objects approaching rapidly on first encounter, suggesting that the potential for registering and experiencing fear is hard-wired (Barnard and Teasdale 1991; Ohman and Mineka 2001), requiring no ‘‘learning’’.”
BackgroundIntegration of the cognitive and the psychodynamic unconscious
Epstein, S. (1994) · American Psychologist · doi:10.1037/0003-066x.49.8.709 · Cited by 2,883 · cited 1×
“Hence, emotions can apparently be triggered far more quickly than rational responses (Ekman 1992; Epstein 1994).”
BackgroundTractinsky, N., Katz, A. S., & Ikar, D. (2000) · Interacting with Computers · doi:10.1016/s0953-5438(00)00031-x · Cited by 1,376
Interacting cognitive subsystems: A systemic approach to cognitive-affective interaction and change
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Introduction to this special section on beauty, goodness, and usability
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Cited by
Empirical Studies on Usability of mHealth Apps: A Systematic Literature Review
Zapata, B. C., Fernández-Alemán, J. L., Idri, A., & Toval, A. (2015) · Journal of Medical Systems · doi:10.1007/s10916-014-0182-2 · Cited by 585
Evaluating the consistency of immediate aesthetic perceptions of web pages
Tractinsky, N., Cokhavi, A., Kirschenbaum, M., & Sharfi, T. (2006) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2006.06.009 · Cited by 344
Zhang, P. (2013) · MIS Quarterly · doi:10.25300/misq/2013/37.1.11 · Cited by 331
Checco, A., Bracciale, L., Loreti, P., Pinfield, S., & Bianchi, G. (2021) · Humanities and Social Sciences Communications · doi:10.1057/s41599-020-00703-8 · Cited by 286
Reinecke, K., & Bernstein, A. (2013) · MIS Quarterly · doi:10.25300/misq/2013/37.2.06 · Cited by 243
“This is despite the fact that many researchers acknowledge the importance of a user’s first impression of a website design (Lindgaard et al. 2006) and the decisive role of culture on whether a user gets a good or bad impression, or develops a feeling of trust toward a particular design (Cyr et al.…”
Background
Metadata
- Authors
- Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J.
- Venue
- Behaviour & Information Technology
- Publisher
- Informa UK Limited
- Published
- 2006-03
- Volume
- 25
- Issue
- 2
- Pages
- 115-126
- ISSN
- 0144-929X (ISSN-L)
- 1362-3001
- OpenAlex
- W2126103897
- Cited by
- 1,025
- References
- 9
- FWCI
- 50.55
- Type
- journal article
- Language
- en
- Open access
- closed
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- Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology. https://doi.org/10.1080/01449290500330448
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
