Interplay between trust, information privacy concerns and behavioural intention of users on online social networks
Abstract
Trust and privacy features of websites have evolved as an important concern for any businesses or interactions, particularly in online networks. The study investigates the relationship between trust, privacy concerns and behavioural intention of users on the social network. The behavioural intention of users on the online social network (OSN) is captured by intention to disclose information and intention to interact with others in OSN. The study was conducted on a sample of 457 active users from one of the major social networking website, Facebook. Partial least squares based structural equation modelling was used for analysing the results. The findings of the study reveal that intention to disclose information mediates the relationship between trust in the website and the intention to interact with others. Another important finding of the study indicates that prior positive experience with the website significantly impacts the trust in website, and the trust in website also plays a crucial role while determining the information privacy concerns in the OSN.
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Trust in Facebook significantly impacts privacy concerns about Facebook.
“Specifcally, Kumar et al. [59] suggested that trust in Facebook signifcantly impacted privacy concerns about Facebook.”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [59]
Trust in information on social media and trust in the platforms themselves positively influence people's intention to share information, news, and opinions on social media.
“All the studies in our corpus suggest that trust in the information on social media [10,56,65,68] and trust in the platforms themselves [30,59,66,70] positively infuence people's intention to share information, news, and opinions on social media [122].”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [59]
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- Authors
- Kumar, S., Kumar, P., & Bhasker, B.
- Affiliations
- Decision Sciences & Information Systems Area, Indian Institute of Management Nagpur, Nagpur, India
- Indian Institute of Management Lucknow (IN)
- Indian Institute of Management Raipur (IN)
- Corresponding author
- Kumar, Saurabh
- Venue
- Behaviour & Information Technology
- Publisher
- Informa UK Limited
- Published
- 2018-05-09
- Volume
- 37
- Issue
- 6
- Pages
- 622-633
- ISSN
- 0144-929X (ISSN-L)
- 1362-3001
- OpenAlex
- W2800995562
- Cited by
- 44
- References
- 43
- Citations by year
- 2026: 4 · 2025: 5 · 2024: 4 · 2023: 10 · 2022: 6 · 2021: 7 · 2020: 6 · 2019: 1 · 2018: 1
- FWCI
- 8.53
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Behaviour and Information Technology (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- social networking sites, website trust, data privacy concerns, behavioral intention, Facebook
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