The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Celebrity endorsements: a literature review and research agenda
Abstract
This paper presents a narrative review of celebrity endorsement research. The review identifies six areas of research on celebrity endorsements (celebrity prevalence, campaign management, financial effects, celebrity persuasion, non-evaluative meaning transfer, and brand-to-celebrity transfer). A review of the research in each area identifies key findings, conflicting results, and research gaps. In addition, this paper reviews the celebrity endorsement literature with a focus on the psychological processes underlying celebrity endorsement effects that has been put forward in the literature. Based on the review an agenda for future research is offered.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811 · cited 1×
“A useful approach to non-advertising celebrity endorsements would be to use a persuasion knowledge framework (Friestad and Wright 1994) which could incorporate recent research on consumers’ na€ıve persuasion theories (Bri~nol, Rucker, and Petty 2015).”
MethodThe Influence of Source Credibility on Communication Effectiveness
Hovland, C. I., & Weiss, W. (1951) · Public Opinion Quarterly · doi:10.1086/266350 · Cited by 3,543 · cited 3×
“There is a fair amount of research on celebrity source effects drawing on the work of Hovland and associates (e.g., Hovland and Weiss 1951 52; Hovland, Janis, and Kelley 1953) and McGuire (1985).”
BackgroundMethodDe Houwer, J., Thomas, S., & Baeyens, F. (2001) · Psychological Bulletin · doi:10.1037/0033-2909.127.6.853 · Cited by 1,181
Cited by
De Veirman, M., Cauberghe, V., & Hudders, L. (2017) · International Journal of Advertising · doi:10.1080/02650487.2017.1348035 · Cited by 2,548
Schouten, A. P., Janssen, L., & Verspaget, M. (2020) · International Journal of Advertising · doi:10.1080/02650487.2019.1634898 · Cited by 1,422
The effectiveness of celebrity endorsements: a meta-analysis
Knoll, J., & Matthes, J. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0503-8 · Cited by 601
Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2016.12.002 · Cited by 581
Ladhari, R., Massa, E., & Skandrani, H. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.102027 · Cited by 557
Metadata
- Authors
- Bergkvist, L., & Zhou, K. Q.
- Venue
- International Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2016-02-06
- Volume
- 35
- Issue
- 4
- Pages
- 642-663
- ISSN
- 0265-0487 (ISSN-L)
- 1759-3948
- OpenAlex
- W2386188707
- Cited by
- 510
- References
- 3
- FWCI
- 59.14
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Celebrity endorsements: a literature review and research agenda. https://app.cochat.ai/papers/10.1080/02650487.2015.1137537
- The paper
- Bergkvist, L., & Zhou, K. Q. (2016). Celebrity endorsements: a literature review and research agenda. International Journal of Advertising. https://doi.org/10.1080/02650487.2015.1137537
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
