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Cited by 685

The DOI matches its Crossref record; 106 of the 106 references it cites were found in a registry or an index.

The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

Hudders, Liselot, De Jans, Steffi, De Veirman, Marijke·2021·International Journal of Advertising
DOI 10.1080/02650487.2020.1836925
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Abstract

This review provides insight into the research on the strategic use of social media influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic publications focussing on influencer marketing, published mostly in the last three years (2018–2020). Most of these studies were empirical and used survey research, an experimental design, content analysis, or interview methodology. While a few studies examined how influencers can incite behavioural change or affect public opinion, the majority of studies focussed on the use of influencers as a commercial marketing tactic. Using Stern’s Revised Communication Model for Advertising as a theoretical framework, the studies were classified according to three research characteristics: source, message, and audience. The first research stream focussed on the perspectives of influencers and communication professionals. The second stream was concerned with the content strategies used by influencers in their sponsored posts. The third research stream focussed on the appeal of influencers and the efficacy of their sponsored recommendations. Several studies in the third stream were concerned with the transparency of this covert marketing tactic. The paper concludes with a future research agenda and implications for marketing practice and public policy.

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Citations

Cites

Show all 106 references

Research works printed but not linked: 8

  1. 10.69554/OIFP7708 · doi:10.69554/oifp7708
  2. 10.1177/0020294019877489 · doi:10.1177/0020294019877489
  3. Del Fresno García, M., A.J. Daly, and S.S. Sánchez-Cabezudo. 2016. Identifying the new influencers in the internet era: Social media & social network analysis. Revista Española de Investigaciones Sociológicas 153: 23–42.
  4. 10.30534/ijatcse/2019/110862019 · doi:10.30534/ijatcse/2019/110862019
  5. 10.69554/AQLL5926 · doi:10.69554/aqll5926
  6. Hejlová, D., S. Schneiderová, T. Klabíková Rábová, and A. Kulhánek. 2019. Analysis of presumed iqos influencer marketing on instagram in the Czech Republic in 2018–2019. Adiktologie 19, no. 1: 7–15. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073752127&partnerID=40&md5=114d21719b9f07133df47e928c43229b
  7. 10.37200/IJPR/V24I2/PR200575 · doi:10.37200/ijpr/v24i2/pr200575
  8. 10.69554/KKWH8884 · doi:10.69554/kkwh8884

Cited by

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Metadata

Authors
Hudders, L., De Jans, S., & De Veirman, M.
Venue
International Journal of Advertising
Publisher
Informa UK Limited
Published
2020-10-28
Volume
40
Issue
3
Pages
327-375
ISSN
  • 0265-0487 (ISSN-L)
  • 1759-3948
DOI
10.1080/02650487.2020.1836925
OpenAlex
W3097348567
Cited by
685
References
106
FWCI
84.61
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. https://app.cochat.ai/papers/10.1080/02650487.2020.1836925
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Hudders, L., De Jans, S., & De Veirman, M. (2021). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising. https://doi.org/10.1080/02650487.2020.1836925

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.