Exploring personal computer adoption dynamics
Abstract
As the personal computer's capability to function as an interactive multimedia entertainment and information provider increases, the implications of its future development on the print, broadcast, and cable television industries are of great interest to society. This study visits the most important question facing the personal computer phenomenon at present— adoption—by examining adoption rate and adopter types and their relations to potential adoption barriers, media use patterns, existing communication technology ownership and social locators. Even though the study provided only an exploratory examination of the proposed model, the findings offer a reasonable level of support for the theoretical framework outlined.
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U&G is still touted as one of the most influential theories in the field of communication research.
“For its advocates, however, U&G is still touted as one of the most influential theories in the field of communication research (Lin, 1998).”
From Uses and Gratifications Theory in the 21st Century (2000) · cites this paper as Lin, 1998
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Scherer, H., & Schlütz, D. (2004) · Publizistik · doi:10.1007/s11616-004-0002-7 · Cited by 14 · see citing works
- Authors
- Lin, C. A.
- Affiliations
- Cleveland State University (US)
- Corresponding author
- Lin, Carolyn A.
- ORCID
- Lin, Carolyn A.
- Venue
- Journal of Broadcasting & Electronic Media
- Publisher
- Informa UK Limited
- Published
- 1998-01
- Volume
- 42
- Issue
- 1
- Pages
- 95-112
- ISSN
- 0883-8151 (ISSN-L)
- 1550-6878
- OpenAlex
- W2063297398
- Cited by
- 208
- References
- 29
- Citations by year
- 2026: 1 · 2025: 4 · 2024: 3 · 2023: 3 · 2022: 9 · 2021: 3 · 2020: 4 · 2019: 1 · 2018: 5 · 2017: 6 · 2016: 11 · 2015: 11 · 2014: 17 · 2013: 10 · 2012: 10
- FWCI
- 17.48
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Broadcasting & Electronic Media (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Keywords
- technology adoption, barriers to adoption, media habits, printing industry, interactive multimedia
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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