Cited by 574Technology Adoption and User BehaviourKnowledge Management and SharingInnovative Human-Technology Interaction

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Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context

Sledgianowski, Deb, Kulviwat, Songpol·2009·Journal of Computer Information Systems

DOI 10.1080/08874417.2009.11645342

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Abstract

The use of Internet social network sites has become an international phenomenon. These websites enable computer-mediated communication between people with common interests such as school, family, and friendship. Popular sites include MySpace and Facebook. Their rapid widespread usage warrants a better understanding. This study contributes to our understanding by empirically investigating factors influencing user adoption of these sites. We introduce the Social Network Site Adoption model to examine the effect of perceptions of normative pressure, playfulness, critical mass, trust, usefulness, and ease of use on usage intention and actual usage of these sites. Structural equation modeling was used to examine the patterns of inter-correlations among the constructs and to empirically test the hypotheses. All the hypothesized determinants have a significant direct effect on intent to use, with perceived playfulness and perceived critical mass the strongest indicators. Intent to use and perceived playfulness have a significant direct effect on actual usage.

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Authors: Sledgianowski, D., & Kulviwat, S.
Affiliations: Hofstra University (US)
ORCID: Sledgianowski, Deb
Venue: Journal of Computer Information Systems
Publisher: Informa UK Limited
Published: 2009-06-01
Volume: 49
Issue: 4
Pages: 74-83
ISSN: 0887-4417 (ISSN-L)
2380-2057
DOI: 10.1080/08874417.2009.11645342
OpenAlex: W2264067869
Cited by: 568
References: 61
Citations by year: 2026: 6 · 2025: 13 · 2024: 12 · 2023: 18 · 2022: 35 · 2021: 28 · 2020: 34 · 2019: 41 · 2018: 46 · 2017: 44 · 2016: 47 · 2015: 47 · 2014: 53 · 2013: 53 · 2012: 36
FWCI: 65.28
Type: journal article
Language: en
Open access: closed
Locations: Journal of Computer Information Systems (publishedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Decision Sciences › Information Systems and Management › Knowledge Management and Sharing
Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Keywords: social network sites, technology adoption, playfulness, critical mass, trust, hedonic motivation, perceived usefulness, perceived ease of use, normative pressure, intention to use, actual use, Facebook, MySpace

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Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context

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