Cited by 574Technology Adoption and User BehaviourKnowledge Management and SharingInnovative Human-Technology Interaction

The DOI matches its Crossref record; 60 of the 61 references it cites were found in a registry or an index.

Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context

Sledgianowski, Deb, Kulviwat, Songpol·2009·Journal of Computer Information Systems

Abstract

The use of Internet social network sites has become an international phenomenon. These websites enable computer-mediated communication between people with common interests such as school, family, and friendship. Popular sites include MySpace and Facebook. Their rapid widespread usage warrants a better understanding. This study contributes to our understanding by empirically investigating factors influencing user adoption of these sites. We introduce the Social Network Site Adoption model to examine the effect of perceptions of normative pressure, playfulness, critical mass, trust, usefulness, and ease of use on usage intention and actual usage of these sites. Structural equation modeling was used to examine the patterns of inter-correlations among the constructs and to empirically test the hypotheses. All the hypothesized determinants have a significant direct effect on intent to use, with perceived playfulness and perceived critical mass the strongest indicators. Intent to use and perceived playfulness have a significant direct effect on actual usage.

Overview

Integrity signals

Registry

Crossref · 10.1080/08874417.2009.11645342

Cites

60 of 60 references verified0 citation errors · 0 not checkable

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Citations

Cites

Show all 61 references

Research works printed but not linked: 17

  1. Bentler P. M., 1989, EQS: Structural equations program manual, version 3.0
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  12. Shim S. J., 2007, Journal of Computer Information Systems, 48, 14
  13. Stylianou A. C., 2007, Journal of Computer Information Systems, 47, 11
  14. Tarafdar M., 2007, Journal of Computer Information Systems, 48, 16
  15. 10.1111/j.1540-5915.1996.tb01822.x · DOI · Paper page
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Cited by

Sorted by citations

Items 201–300 of 574

Metadata

Authors
Sledgianowski, D., & Kulviwat, S.
Affiliations
Hofstra University (US)
Venue
Journal of Computer Information Systems
Published
2009-06-01
Volume
49
Issue
4
Pages
74-83
ISSN
  • 0887-4417 (ISSN-L)
  • 2380-2057
OpenAlex
W2264067869
Cited by
568
References
61
Citations by year
2026: 6 · 2025: 13 · 2024: 12 · 2023: 18 · 2022: 35 · 2021: 28 · 2020: 34 · 2019: 41 · 2018: 46 · 2017: 44 · 2016: 47 · 2015: 47 · 2014: 53 · 2013: 53 · 2012: 36
FWCI
65.28
Type
journal article
Language
en
Open access
closed
Locations
Journal of Computer Information Systems (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Decision Sciences › Information Systems and Management › Knowledge Management and Sharing
  • Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Keywords
social network sites, technology adoption, playfulness, critical mass, trust, hedonic motivation, perceived usefulness, perceived ease of use, normative pressure, intention to use, actual use, Facebook, MySpace

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