The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Issues in conducting marketing strategy research
Abstract
Marketing, as an academic discipline, is becoming more and more concerned with strategic issues. Indeed, numerous theoretical articles concerning marketing strategy issues have won awards in the Journal of Marketing in recent years. However, empirical testing of these theories has been less frequent. Difficulties in designing effective research to address marketing strategy issues may be a significant reason for this situation. This paper reviews some key considerations in conducting marketing strategy research and offers recommendations for how they may be resolved.
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Citations
Cites
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
An updated paradigm for scale development incorporating unidimensionality and its assessment
Gerbing, D. W., & Anderson, J. C. (1988) · Journal of Marketing Research · doi:10.1177/002224378802500207 · Cited by 6,293
Dess, G. G., & Robinson, R. B. (1984) · Strategic Management Journal · doi:10.1002/smj.4250050306 · Cited by 3,337
Levels issues in theory development, data collection and analysis
Klein, K. J., Dansereau, F., & Hall, R. J. (1994) · The Academy of Management Review · doi:10.2307/258703 · Cited by 1,607
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
Cited by
The four levels of loyalty and the pivotal role of trust: a study of online service dynamics
Harris, L. C., & Goode, M. M. H. (2004) · Journal of Retailing · doi:10.1016/j.jretai.2004.04.002 · Cited by 1,425
Developing a customer value-based theory of the firm
Slater, S. F. (1997) · Journal of the Academy of Marketing Science · doi:10.1007/bf02894352 · Cited by 710
Self-citationServicescape and loyalty intentions: an empirical investigation
Harris, L. C., & Ezeh, C. (2008) · European Journal of Marketing · doi:10.1108/03090560810852995 · Cited by 361
The Implications of Positive Psychological Capital on Employee Absenteeism
Avey, J. B., Patera, J. L., & West, B. J. (2006) · Journal of Leadership & Organizational Studies · doi:10.1177/10717919070130020401 · Cited by 316
Metadata
- Authors
- Slater, S. F.
- Venue
- Journal of Strategic Marketing
- Publisher
- Informa UK Limited
- Published
- 1995-12
- Volume
- 3
- Issue
- 4
- Pages
- 257-270
- ISSN
- 0965-254X (ISSN-L)
- 1466-4488
- OpenAlex
- W1969151523
- Cited by
- 185
- References
- 5
- FWCI
- 5.15
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Issues in conducting marketing strategy research. https://app.cochat.ai/papers/10.1080/09652549500000016
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- Slater, S. F. (1995). Issues in conducting marketing strategy research. Journal of Strategic Marketing. https://doi.org/10.1080/09652549500000016
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
