Digital Natives Versus Digital Immigrants: Influence of Online Health Information Seeking on the Doctor–Patient Relationship
Abstract
Ubiquitous Internet access currently revolutionizes the way people acquire information by creating a complex, worldwide information network. The impact of Internet use on the doctor-patient relationship is a moving target that varies across sociodemographic strata and nations. To increase scientific knowledge on the patient-Web-physician triangle in Austria, this study reports findings regarding prevailing online health information-seeking behavior and the respective impact on doctor-patient interactions among a nonprobability convenience sample of Internet users. To investigate digital age group-specific influences, we analyzed whether digital natives and digital immigrants differed in their perspectives. The questionnaire-based online survey collected sociodemographic data and online health information-seeking behavior from a sample of 562 respondents (59% females, mean age 37 ± 15 years, 54% digital natives). Most respondents (79%) referred to the Internet to seek health information, making it the most commonly used source for health information, even more prevalent then the doctor. We found similar predictors for using the Internet as a source for health-related information across digital age groups. Thus, the overall generational gap seems to be small among regular Internet users in Austria. However, study participants expressed a rather skeptical attitude toward electronic exchange of health data between health care professionals and patients, as well as toward reliability of online health information. To improve adoption of electronic doctor-patient communication and patient empowerment, public education and awareness programs are required to promote consumer-centered health care provision and patient empowerment.
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The internet was generally seen as a tool for the treatment of non-serious medical issues or for self-diagnosis.
“The internet was generally seen as a tool for the treatment of non-serious medical issues or for self-diagnosis [40].”
Enabling better communication with HCPs was one of several reasons why patients used the internet to explore health information.
“Many studies explained that enabling better communication with HCP’s was one of several reasons why patients used the internet to explore health information [27, 38, 40, 45].”
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- Authors
- Haluza, D., Naszay, M., Stockinger, A., & Jungwirth, D.
- Affiliations
- Medical University of Vienna (AT)
- Corresponding author
- Haluza, Daniela
- Venue
- Health Communication
- Publisher
- Informa UK Limited
- Published
- 2016-10-06
- Volume
- 32
- Issue
- 11
- Pages
- 1342-1349
- ISSN
- 1041-0236 (ISSN-L)
- 1532-7027
- OpenAlex
- W2528364604
- Cited by
- 116
- References
- 42
- Citations by year
- 2026: 7 · 2025: 13 · 2024: 10 · 2023: 8 · 2022: 13 · 2021: 15 · 2020: 24 · 2019: 18 · 2018: 6 · 2017: 2
- FWCI
- 16.13
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Health Communication (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
- Health Sciences › Health Professions › General Health Professions › Patient-Provider Communication in Healthcare
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Keywords
- online health information seeking, physician-patient relationship, digital natives, digital immigrants, generational differences, internet use, patient empowerment, trust in online health information, Austria
- MeSH terms
- Adult, Age Factors, Austria, Female, Humans, Male, Physician-Patient Relations, Surveys and Questionnaires, Socioeconomic Factors, Health Behavior, Internet, Population Groups, Information Seeking Behavior
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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