Personal Cancer Knowledge and Information Seeking Through PRISM: The Planned Risk Information Seeking Model
Open accessAbstract
This study retested PRISM, a model of risk information seeking, and found that it is applicable to the context of cancer risk communication. The study, which used an online sample of 928 U.S. adults, also tested the effect of additional variables on that model and found that the original model better fit the data. Among the strongest predictors of cancer information seeking were seeking-related subjective norms, attitude toward seeking, perceived knowledge insufficiency, and affective risk response. Furthermore, risk perception was a strong predictor of an affective risk response. The authors suggest that, given the robustness across studies, the path between seeking-related subjective norms and seeking intention is ready to be implemented in communication practice.
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Some of the paths are inconsistent from past research regarding personal cancer risk using PRISM.
“Some of the paths are inconsistent from past research regarding personal cancer risk using PRISM [29]”
From A Cross-Cultural Comparison of an Extended Planned Risk Information Seeking Model on Mental Health Among College Students: Cross-Sectional Study (2020) · cites this paper as [29]
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“…of demographic variables to the prediction of information seeking and knowledge is often small (e.g., Shim, 2008; Smith-McLallen, Fishbein, & Hornick, 2011) and studies suggest that minority and low-socioeconomic populations are motivated by factors contained in PRISM (Matthews et al., 2002).”
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- Authors
- Hovick, S. R., Kahlor, L., & Liang, M.-C.
- Affiliations
- The Ohio State University (US)
- The University of Texas at Austin (US)
- Corresponding author
- Hovick, Shelly R.
- ORCID
- Hovick, Shelly R.
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2014-01-16
- Volume
- 19
- Issue
- 4
- Pages
- 511-527
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- PMC
- PMC8582150
- OpenAlex
- W2092278725
- Cited by
- 135
- References
- 7
- Citations by year
- 2026: 17 · 2025: 14 · 2024: 13 · 2023: 15 · 2022: 12 · 2021: 18 · 2020: 15 · 2019: 9 · 2018: 4 · 2017: 5 · 2016: 7 · 2015: 5
- FWCI
- 17.16
- Type
- journal article
- Language
- en
- Open access
- green
- europepmc.org
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- Europe PMC (PubMed Central) (acceptedVersion)
- PubMed Central (acceptedVersion)
- Funders
- National Cancer Institute (R25-TCA57730, CA 016672, R25CA057730, P30CA016672)
- Topics
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Health Sciences › Health Professions › General Health Professions › Patient-Provider Communication in Healthcare
- Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
- Keywords
- PRISM model, risk information seeking, cancer risk communication, cancer knowledge, subjective norms, risk perception, health information seeking
- MeSH terms
- Adolescent, Adult, Aged, Aged, 80 and over, Female, Humans, Information Services, Health Knowledge, Attitudes, Practice, Male, Middle Aged, Models, Theoretical, Neoplasms, United States, Health Behavior, Risk Assessment, Intention, Consumer Health Information, Young Adult, Information Seeking Behavior
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