PRISM: A Planned Risk Information Seeking Model

Kahlor, LeeAnn

doi:10.1080/10410231003775172

Cited by 531Risk Perception and ManagementBehavioral Health and InterventionsHealth Literacy and Information Accessibility

PRISM: A Planned Risk Information Seeking Model

Kahlor, LeeAnn·2010·Health Communication

DOI 10.1080/10410231003775172

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Abstract

Recent attention on health-related information seeking has focused primarily on information seeking within specific health and health risk contexts. This study attempts to shift some of that focus to individual-level variables that may impact health risk information seeking across contexts. To locate these variables, the researcher posits an integrated model, the Planned Risk Information Seeking Model (PRISM). The model, which treats risk information seeking as a deliberate (planned) behavior, maps variables found in the Theory of Planned Behavior (TPB; Ajzen, 1991 Ajzen, I. 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50: 179–211. [Crossref], [Web of Science ®] , [Google Scholar]) and the Risk Information Seeking and Processing Model (RISP; Griffin, Dunwoody, & Neuwirth, 1999 Griffin, R., Dunwoody, S. and Neuwirth, K. 1999. Proposed model of the relationship of risk information seeking and processing to the development of preventive behaviors. Environmental Research, 80: 230–245. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]), and posits linkages among those variables. This effort is further informed by Kahlor's (2007 Kahlor, L. 2007. An augmented risk information seeking model: The case of global warming. Media Psychology, 10: 414–435. [Taylor & Francis Online], [Web of Science ®] , [Google Scholar]) Augmented RISP, the Theory of Motivated Information Management (Afifi & Weiner, 2004 Afifi, W. and Weiner, J. 2004. Toward a theory of motivated information management. Communication Theory, 14: 167–190. [Crossref], [Web of Science ®] , [Google Scholar]), the Comprehensive Model of Information Seeking (Johnson & Meischke, 1993 Johnson, J. D. and Meischke, H. 1993. A comprehensive model of cancer-related information seeking applied to magazines. Human Communication Research, 19: 343–367. [Crossref], [Web of Science ®] , [Google Scholar]), the Health Information Acquisition Model (Freimuth, Stein, & Kean, 1989 Freimuth, V. S., Stein, J. A. and Kean, T. J. 1989. Searching for health information: The Cancer Information Service model, Philadelphia: University of Pennsylvania Press. [Crossref] , [Google Scholar]), and the Extended Parallel Processing Model (Witte, 1998 Witte, K. (1998). Theory based interventions and evaluations of outreach efforts. Seattle, WA: National Network of Libraries of Medicine/Pacific Northwest Region (commissioned publication) http://www.nnlm.nlm.nih.gov/pnr/eval/witte.html [Google Scholar]). The resulting integrated model accounted for 59% of the variance in health risk information-seeking intent and performed better than the TPB or the RISP alone.

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PRISM proposes that perceived knowledge partially mediates the effects of attitude, seeking-related subjective norms, and perceived control on perceived knowledge insufficiency.
“perceived knowledge partially mediates the effects of attitude, seeking-related subjective norms, and perceived control on perceived knowledge insufficiency;”
From A Cross-Cultural Comparison of an Extended Planned Risk Information Seeking Model on Mental Health Among College Students: Cross-Sectional Study (2020) · cites this paper as [22]
PRISM proposes that subjective norms, attitude toward seeking, and perceived seeking control are positively associated with seeking intent.
“PRISM [22] proposes that subjective norms, attitude toward seeking, and perceived seeking control will be positively associated with seeking intent;”
From A Cross-Cultural Comparison of an Extended Planned Risk Information Seeking Model on Mental Health Among College Students: Cross-Sectional Study (2020) · cites this paper as [22]
PRISM proposes that risk perception is positively related to affective risk response.
“and risk perception will be positively related to affective risk response.”
From A Cross-Cultural Comparison of an Extended Planned Risk Information Seeking Model on Mental Health Among College Students: Cross-Sectional Study (2020) · cites this paper as [22]
PRISM proposes that affective response to risk and perceived knowledge insufficiency are positively related with seeking intent.
“affective response to risk and perceived knowledge insufficiency will be positively related with seeking intent;”
From A Cross-Cultural Comparison of an Extended Planned Risk Information Seeking Model on Mental Health Among College Students: Cross-Sectional Study (2020) · cites this paper as [22]
Risk perception had a direct effect on affective response to risk in all of our models.
“Risk perception was found to have a direct effect on affective response to risk in all of our models, consistent with the path in the PRISM [22].”
From A Cross-Cultural Comparison of an Extended Planned Risk Information Seeking Model on Mental Health Among College Students: Cross-Sectional Study (2020) · cites this paper as [22]

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Authors: Kahlor, L.
Affiliations: University of Texas at Austin
Venue: Health Communication
Publisher: Informa UK Limited
Published: 2010-05-27
Volume: 25
Issue: 4
Pages: 345-356
ISSN: 1041-0236 (ISSN-L)
1532-7027
DOI: 10.1080/10410231003775172
OpenAlex: W2008674518
Cited by: 531
References: 57
Citations by year: 2026: 46 · 2025: 50 · 2024: 46 · 2023: 67 · 2022: 57 · 2021: 55 · 2020: 48 · 2019: 28 · 2018: 26 · 2017: 13 · 2016: 44 · 2015: 15 · 2014: 13 · 2013: 10 · 2012: 11
FWCI: 22.72
Type: journal article
Language: en
Open access: closed
Locations: Health Communication (publishedVersion)
PubMed (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Risk Perception and Management
Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
Keywords: risk information seeking, health information seeking, theory of planned behavior, risk information seeking and processing model, health risk perception, health risk behaviors
MeSH terms: Humans, Information Services, Models, Theoretical, Risk-Taking, Health Behavior, Intention, Consumer Health Information, Information Seeking Behavior

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PRISM: A Planned Risk Information Seeking Model

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