The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Trust Ecologies and Channel Complementarity for Information Seeking in Cancer Prevention
Abstract
Our paper extends channel complementarity theory, which has focused on evidence of complementarity and patterns of channel use, by elucidating the notion of trust complementarity. We examined trust, an information-carrier characteristic and a core construct in health-focused decision-making to understand cancer information seeking, based on data from two nationally representative surveys in Singapore. Trust is found to be differential, relational, and ecological, with implications for individuals' access to and reliance on doctors, family/friends, newspapers/magazines, radio, TV, and the Internet for cancer prevention information. In an ideal trust complementarity environment, an individual should be able to traverse a range of communication channels seamlessly. Our findings however suggest that although individuals trust different channels complementarily, their trust patterns are limited and fettered. We identified two types of trust ecologies shaped by dual-channel and polymorphic complementarity patterns that suggest that health information seekers are trapped within specific trust ecologies that prevent them from navigating a broader range of communication channels for cancer prevention.
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“which extended CCT by incorporating trust as 'information-carrier factor' in predicting health information seeking behavior.”
From Perceived Search Overload, Generative AI Credibility, and Comparative Usefulness: A Channel Complementarity Approach to Health Information Seeking (2025) · cites this paper as Lee et al. (2018)
In the citing paper
“According to this view, individuals tend to develop small clusters of trusted sources that work together to meet their information needs, rather than relying on a single dominant source.”
From Perceived Search Overload, Generative AI Credibility, and Comparative Usefulness: A Channel Complementarity Approach to Health Information Seeking (2025) · cites this paper as Lee et al. (2018)
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Cited by
Sorted by citations
Lim, J. S., & Hong, N. (2025) · Health & New Media Research · doi:10.22720/hnmr.2025.00115 · Cited by 6
Metadata
- Authors
- Lee, S. T., Dutta, M. J., Lin, J., Luk, P., & Kaur-Gill, S.
- Affiliations
- University of Colorado Boulder (US)
- National University of Singapore (SG)
- Department of Communications and New Media, National University of Singapore, Singapore
- Corresponding author
- Lee, Seow Ting
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2018-02-13
- Volume
- 23
- Issue
- 3
- Pages
- 254-263
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2793894593
- Cited by
- 13
- References
- 2
- Citations by year
- 2026: 1 · 2024: 3 · 2023: 1 · 2022: 2 · 2021: 5 · 2020: 1
- FWCI
- 2.29
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- National University of Singapore (submittedVersion)
- Funders
- Singapore Ministry of Education (R103-230–173)
- Topics
- Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
- Health Sciences › Health Professions › General Health Professions › Patient-Provider Communication in Healthcare
- Social Sciences › Communication › Media Influence and Health
- Keywords
- health information seeking, communication channels, health decision-making, media trust
- MeSH terms
- Adolescent, Adult, Aged, Female, Humans, Male, Middle Aged, Neoplasms, Psychological Theory, Singapore, Trust, Consumer Health Information, Young Adult, Information Seeking Behavior
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- CoChat. (2026). Citation check: Trust Ecologies and Channel Complementarity for Information Seeking in Cancer Prevention. https://app.cochat.ai/papers/10.1080/10810730.2018.1433253
- The paper
- Lee, S. T., Dutta, M. J., Lin, J., Luk, P., & Kaur-Gill, S. (2018). Trust Ecologies and Channel Complementarity for Information Seeking in Cancer Prevention. Journal of Health Communication. https://doi.org/10.1080/10810730.2018.1433253
