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Cited by 38Nutrition, Health and Food BehaviorMedia Influence and HealthConsumer Attitudes and Food Labeling

An Intervention to Increase Fruit and Vegetable Consumption Using Audio Communications: In-Store Public Service Announcements and AudioTapes

David Connell, Jeanne P. Goldberg,·2001·Journal of Health Communication
DOI 10.1080/10810730150501396
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Abstract

Consumers make an estimated 70% of their food purchase decisions as they shop. Effective presentation of information about healthier food selections at the point-of-purchase should have an impact on their decisions. This study was designed to evaluate the effectiveness of two audio formats on knowledge, attitudes, and beliefs about fruits and vegetables and on intake of these foods. Participants identified as "regular shoppers" (n = 374) in three intervention stores were recruited as they entered. They provided baseline demographic data, answered questions about their knowledge and beliefs about fruits and vegetables, and completed a checklist to assess fruit and vegetable intake. They were given two one-hour audiotapes and asked to play them within the next four weeks. In-store public service announcements (PSAs) with information about fruits and vegetables were rotated every 30 minutes for four weeks. A control group (n = 378), recruited in three other stores matched by demographic characteristics, provided the same information. They received an audiotape with stress reduction information. At posttest, the original series of questionnaires were readministered in telephone interviews with 87.7% of the original intervention group and 93.7% of the original control group. Knowledge scores in the intervention group increased significantly over baseline and as compared with the control group. Self-reported fruit and vegetable intake increased significantly in both groups, perhaps in part because of a seasonal effect. The increase from baseline was significantly higher in the intervention group and compared with controls. These findings support the further exploration of the use of audiotapes in nutrition education interventions.

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Crossref · 10.1080/10810730150501396

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  • In 1 intervention, use of in-store public service announcements about the 5-A-Day campaign for 4 weeks, in combination with a take-home audiotape, increased knowledge about the healthfulness of fruits and vegetables, as well as self-reported consumption in the intervention group (6.2 servings per day) compared with both baseline (5.4 servings per day) and shoppers in control stores (5.6 servings)

    “In 1 intervention,51 use of in-store public service announcements about the 5-A-Day campaign for 4 weeks, in combination with a take-home audiotape, increased knowledge about the healthfulness of fruits and vegetables, as well as self-reported consumption in the intervention group (6.2 servings per day) compared with both baseline (5.4 servings per day) and shoppers in control stores (5.6 servings”

    From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [51]

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Authors
David Connell, J. P. G.
Affiliations
Abt Global (United States) (US)
Corresponding author
David Connell, Jeanne P. Goldberg,
Venue
Journal of Health Communication
Publisher
Informa UK Limited
Published
2001-01
Volume
6
Issue
1
Pages
31-43
ISSN
  • 1081-0730 (ISSN-L)
  • 1087-0415
DOI
10.1080/10810730150501396
OpenAlex
W2110435671
Cited by
38
References
14
Citations by year
2026: 1 · 2025: 1 · 2022: 1 · 2021: 1 · 2020: 1 · 2019: 1 · 2018: 1 · 2017: 3 · 2016: 3 · 2015: 2 · 2014: 4 · 2013: 3 · 2012: 4
FWCI
1.01
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Health Communication (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords
fruit and vegetable intake, audio tape, nutrition education, food purchasing, consumer knowledge and attitudes, stress reduction
MeSH terms
Audiovisual Aids, Commerce, Decision Making, Diet, Diet Surveys, Fruit, Health Promotion, Humans, Vegetables, Nutritional Sciences

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