The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on Behaviors
Abstract
In recent years researchers have focused attention on understanding the role of normative factors in influencing behaviors. Although there is some evidence to support the idea that restructuring normative beliefs can result in behavior change, the norms literature is largely silent about how or why this influence occurs. The theory of normative social behavior describes the moderators of the descriptive norm-behavior relationship. Through a 2 (descriptive norms: high or low) x 2 (perceived benefits: high or low) x 2 (similarity: high or low) between-subjects experiment (N = 174), we tested whether these cognitive mechanisms moderated the norms-behavior link. Results indicated that descriptive norms do not exert a direct influence on behavior. Rather, perceived benefits moderated the relationship between descriptive norms and behavioral intention and perceived similarity moderated the relation between descriptive norms and self-efficacy.
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Cites
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Kahlor, L. (2010) · Health Communication · doi:10.1080/10410231003775172 · Cited by 531
Influence of peers and friends on children's and adolescents' eating and activity behaviors
Salvy, S.-J., de la Haye, K., Bowker, J. C., & Hermans, R. C. J. (2012) · Physiology & Behavior · doi:10.1016/j.physbeh.2012.03.022 · Cited by 486
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Metadata
- Authors
- Rimal, R. N., Lapinski, M. K., Cook, R. J., & Real, K.
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2005-07
- Volume
- 10
- Issue
- 5
- Pages
- 433-450
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2063836982
- Cited by
- 235
- References
- 8
- FWCI
- 5.62
- Type
- journal article
- Language
- en
- Open access
- closed
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- Rimal, R. N., Lapinski, M. K., Cook, R. J., & Real, K. (2005). Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on Behaviors. Journal of Health Communication. https://doi.org/10.1080/10810730591009880
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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