The DOI matches its Crossref record; 53 of the 53 references it cites were found in a registry or an index.
Increasing Mental Health Literacy via Narrative Advertising
Abstract
This research explored the effectiveness of narrative advertising and argument advertising in increasing mental illness (depression) literacy. Results showed that narrative advertising was more effective than argument advertising at engaging participants in experiential immersion, resulting in greater sympathy toward those suffering from depression. In addition, narrative advertising better involved participants in issue elaboration and increased willingness to seek professional help. Finally, in comparison with argument advertising, narrative advertisements were rated higher in providing vivid information, resulting in an increase in participants' perceived efficacy in recognizing friends or family suffering from depression.
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“Patients often feel embarrassed or fearful about their diseases due to the stigma and worry about judgment from friends, family, or society [79].”
From Toward Safer Diagnoses: A SEIPS-Based Narrative Review of Diagnostic Errors (2026) · cites this paper as [79]
Citations
Cites
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(2025) · doi:10.53555/acr.v2i2 · Cited by 13,486
The role of transportation in the persuasiveness of public narratives.
Green, M. C., & Brock, T. C. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.5.701 · Cited by 4,861
How stigma interferes with mental health care.
Corrigan, P. (2004) · American Psychologist · doi:10.1037/0003-066x.59.7.614 · Cited by 3,648 · cited 3×
“…with the signs and symptoms of depression are less likely to believe that depressed individuals are dangerous, and are therefore less likely to express fear of depressed persons or to attempt to distance themselves from depressed persons socially (Angermeyer, Matschinger, & Corrigan, 2004).”
BackgroundInfluentialSherry, J. F., & Sternthal, B. (1992) · Cited by 2,915
Jorm, A. F., Korten, A. E., Jacomb, P. A., Christensen, H., Rodgers, B., & Pollitt, P. (1997) · Medical Journal of Australia · doi:10.5694/j.1326-5377.1997.tb140071.x · Cited by 2,585
Psychiatric disorders in America: the epidemiologic catchment area study
(1991) · Choice Reviews Online · doi:10.5860/choice.28-5931 · Cited by 2,561
Elkin, I. (1989) · Archives of General Psychiatry · doi:10.1001/archpsyc.1989.01810110013002 · Cited by 2,300
Mental health literacy: Public knowledge and beliefs about mental disorders
Jorm, A. F. (2000) · British Journal of Psychiatry · doi:10.1192/bjp.177.5.396 · Cited by 2,114
An Attribution Model of Public Discrimination Towards Persons with Mental Illness
Corrigan, P., Markowitz, F. E., Watson, A., Rowan, D., & Kubiak, M. A. (2003) · Journal of Health and Social Behavior · doi:10.2307/1519806 · Cited by 1,407 · cited 1×
“Moreover, sentiments of pity and compassion are associated positively with helping behavior expressed toward those suffering from depression (Corrigan et al., 2003).”
Background
Research works printed but not linked: 5
- Chang, Journal of Advertising
- Ko H. C., 2006, Negative life events, dysfunctional attitudes, depression and suicide attempt among college students in Taiwan
- Sims A., 1993, British Journal of General Practice, 43, 30
- 2003, A survey exploring depression among taiwanese and people's treatment seeking behaviors
- Vaughan G., 2004, Australian Psychiatry, 12, 113
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Narrating Pain to Make You Understand: Using Novel Metaphors to Increase Empathy
Vooght, E. D., & Hudders, L. (2023) · European Advertising Academy · doi:10.1007/978-3-658-40429-1_19
Na, H. (2014) · Michigan State University Libraries · doi:10.25335/adyf-kf58
Presence in a Persuasive Drinking and Driving Message
Knight, J. M. (2018) · doi:10.33915/etd.7199
Die Wirkung von Storytelling in der Wissenschafts-PR
Ameseder, C., & Ettl-Huber, S. (2017) · Springer eBooks · doi:10.1007/978-3-658-15750-0_27-1
Hubungan Literasi Kesehatan Mental dengan Intensi Mencari Bantuan pada Mahasiswa
Azedarach, M. R., & Ariana, A. D. (2022) · Buletin Riset Psikologi dan Kesehatan Mental (BRPKM) · doi:10.20473/brpkm.v2i1.36578 · Cited by 1
King, J., & Gonzales, A. L. (2022) · The International Encyclopedia of Health Communication · doi:10.1002/9781119678816.iehc0810
Eficacia del encuadre en campañas sociales: una cuestión de género
Tejero, N. C., Fernández-Lores, S., & Hernández, R. F. (2024) · Investigaciones Feministas · doi:10.5209/infe.84547
Could Social Media Be a Means to Combat Mental Health Stigma?
Cheng, W. (2024) · International Journal of Information Systems and Social Change · doi:10.4018/ijissc.356571
Introducing Health Communication Science to Mental Health Researchers
Quick, B. L., Caban, S., Chung, M., & Yan, J. (2025) · Wiley eBooks · doi:10.1002/9781394179909.ch7 · Cited by 1
A CONTENT ANALYSIS SPANNING 30 YEARS OF MENTAL HEALTH COMMUNICATION SCHOLARSHIP
Velarde, C. (2014) · UNM’s Digital Repository (University of New Mexico)
Metadata
- Authors
- Chang, C.
- Affiliations
- National Chengchi University (TW)
- Corresponding author
- Chang, Chingching
- ORCID
- Chang, Chingching
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2008-02-08
- Volume
- 13
- Issue
- 1
- Pages
- 37-55
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2084302167
- Cited by
- 113
- References
- 53
- Citations by year
- 2026: 2 · 2025: 4 · 2024: 10 · 2023: 12 · 2022: 6 · 2021: 5 · 2020: 11 · 2019: 12 · 2018: 5 · 2017: 6 · 2016: 9 · 2015: 6 · 2014: 7 · 2013: 8 · 2012: 2
- FWCI
- 58.22
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Communication › Media Influence and Health
- Health Sciences › Medicine › Psychiatry and Mental health › Mental Health Treatment and Access
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- mental health literacy, depression, narrative advertising, empathy, help-seeking, perceived efficacy, health communication
- MeSH terms
- Adult, Advertising, Analysis of Variance, Depression, Educational Status, Female, Humans, Male, Mental Health, Regression Analysis, Taiwan
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