The DOI matches its Crossref record; 18 of the 18 references it cites were found in a registry or an index.
The ‘Catch 22’ of communicating CSR: Findings from a Danish study
Abstract
This research explored the apparent ‘Catch 22’ of communicating Corporate Social Responsibility (CSR). Although companies are regularly encouraged to engage in CSR, they are simultaneously discouraged to communicate about this engagement. We contribute with two models that may help to explain how companies can best communicate about their CSR initiatives. Based on a reputation survey and two case studies of Danish corporate CSR frontrunners, first we develop an ‘inside‐out approach’ to suggest how managers can manage their CSR activities to achieve favourable CSR reputation in a ‘Catch 22’ context. Employees appear as a key component in building trustworthiness as CSR communication is shown to evolve when taking an ‘inside‐out approach’. Second, we develop a CSR communication model with two CSR communication processes targeting different stakeholder groups: ‘the expert CSR communication process’ and ‘the endorsed CSR communication process’. Integrating these models and processes may help companies strategically capture reputational advantage from their CSR initiatives.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Building Theories from Case Study Research
Eisenhardt, K. M. (1989) · The Academy of Management Review · doi:10.2307/258557 · Cited by 17,455
Hartley, J. (2004) · Essential Guide to Qualitative Methods in Organizational Research · doi:10.4135/9781446280119.n26 · Cited by 15,461
Building theories from case study research
Eisenhardt, K. M. (2009) · STUDI ORGANIZZATIVI · doi:10.3280/so2008-002004 · Cited by 11,299
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sen, S., & Bhattacharya, C. B. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.225.18838 · Cited by 4,659
The Company and the Product: Corporate Associations and Consumer Product Responses
Brown, T. J., & Dacin, P. A. (1997) · Journal of Marketing · doi:10.2307/1252190 · Cited by 4,197
Corporate Social Responsibility and Marketing: An Integrative Framework
Maignan, I., & Ferrell, O. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070303258971 · Cited by 1,873
Morsing, M., & Schultz, M. (2006) · Business Ethics: A European Review · doi:10.1111/j.1467-8608.2006.00460.x · Cited by 1,653
Self-citationBuilding Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
Ellen, P. S. (2006) · Journal of the Academy of Marketing Science · doi:10.1177/0092070305284976 · Cited by 1,591
The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation
Fombrun, C. J., Gardberg, N. A., & Sever, J. M. (2000) · Journal of Brand Management · doi:10.1057/bm.2000.10 · Cited by 1,297
Hooghiemstra, R. (2000) · Journal of Business Ethics · doi:10.1023/a:1006400707757 · Cited by 1,127
Cited by
Tweetjacked: The Impact of Social Media on Corporate Greenwash
Lyon, T. P., & Montgomery, A. W. (2013) · Journal of Business Ethics · doi:10.1007/s10551-013-1958-x · Cited by 450
Researching corporate social responsibility communication: Themes, opportunities and challenges
Crane, A., & Glozer, S. (2016) · Journal of Management Studies · doi:10.1111/joms.12196 · Cited by 418
Tourism and corporate social responsibility: A critical review and research agenda
Coles, T., Fenclova, E., & Dinan, C. (2013) · Tourism Management Perspectives · doi:10.1016/j.tmp.2013.02.001 · Cited by 324
Yusliza, M.-Y., Norazmi, N. A., Jabbour, C. J. C., Fernando, Y., Fawehinmi, O., & Seles, B. M. R. P. (2019) · Benchmarking: An International Journal · doi:10.1108/bij-09-2018-0283 · Cited by 320
Corporate Social Responsibility and Sustainability in Scandinavia: An Overview
Strand, R., Freeman, R. E., & Hockerts, K. (2015) · Journal of Business Ethics · doi:10.1007/s10551-014-2224-6 · Cited by 311
Metadata
- Authors
- Morsing, M., Schultz, M., & Nielsen, K. U.
- Venue
- Journal of Marketing Communications
- Publisher
- Informa UK Limited
- Published
- 2008-04
- Volume
- 14
- Issue
- 2
- Pages
- 97-111
- ISSN
- 1352-7266 (ISSN-L)
- 1466-4445
- OpenAlex
- W2090413011
- Cited by
- 461
- References
- 18
- FWCI
- 36.66
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The ‘Catch 22’ of communicating CSR: Findings from a Danish study. https://app.cochat.ai/papers/10.1080/13527260701856608
- The paper
- Morsing, M., Schultz, M., & Nielsen, K. U. (2008). The ‘Catch 22’ of communicating CSR: Findings from a Danish study. Journal of Marketing Communications. https://doi.org/10.1080/13527260701856608
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
