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Does habit strength moderate the intention–behaviour relationship in the Theory of Planned Behaviour? The case of fruit consumption
Open accessAbstract
The present study examined if habit strength moderated the influence of intention on fruit consumption in a Dutch adult sample (N = 521, 46.3% males, mean age = 34.50, SD = 10.87), using the theoretical relations of the Theory of Planned Behaviour (TPB). TPB variables and habit strength were assessed at baseline. Fruit consumption was assessed with a validated questionnaire five weeks later. Three groups were created: low habit strength (n = 180), medium habit strength (n = 185) and high habit strength (n = 156). Confirmatory factor analyses and multi-group path analyses were performed using AMOS 4.0. A good fit was obtained for the overall measurement model and the structural models. Multi-group path analyses showed that intention was a significant predictor of fruit consumption in the low habit (β = 0.36, p < 0.001) and medium habit group (β = 0.30, p < 0.001), but a non-significant predictor in the high habit group (β = 0.05, p = 0.596). Implications for information-based and motivation-based interventions are discussed.
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Metadata
- Authors
- De Bruijn, G.-J., Kremers, S. P. J., De Vet, E., De Nooijer, J., Van Mechelen, W., & Brug, J.
- Affiliations
- Maastricht University (NL)
- Erasmus University Rotterdam (NL)
- Venue
- Psychology & Health
- Publisher
- Informa UK Limited
- Published
- 2007-12
- Volume
- 22
- Issue
- 8
- Pages
- 899-916
- ISSN
- 0887-0446 (ISSN-L)
- 1476-8321
- OpenAlex
- W1984859871
- Cited by
- 182
- References
- 94
- Citations by year
- 2026: 5 · 2025: 6 · 2024: 4 · 2023: 6 · 2022: 7 · 2021: 9 · 2020: 13 · 2019: 4 · 2018: 11 · 2017: 11 · 2016: 7 · 2015: 15 · 2014: 13 · 2013: 11 · 2012: 14
- FWCI
- 14.18
- Type
- journal article
- Language
- en
- Open access
- green
- research.wur.nl
- Locations
- Psychology and Health (publishedVersion)
- UvA-DARE (University of Amsterdam) (publishedVersion)
- VU Research Portal (publishedVersion)
- Socio-Environmental Systems Modeling (acceptedVersion)
- Research Publications (Maastricht University) (submittedVersion)
- Pure Amsterdam UMC (submittedVersion)
- Amsterdam UMC (VU Amsterdam) - Institutional Repository (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Funders
- World Health Organization
- Innovative Research Group Project of the National Natural Science Foundation of China
- ZonMw
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
- Keywords
- habit strength, theory of planned behavior, intention-behavior relationship, fruit consumption, moderation, dietary behaviour, health behavior change, information-based interventions
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