Cited by 182Behavioral Health and InterventionsNutrition, Health and Food BehaviorPro-Environmental Behavior and Attitudes

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Does habit strength moderate the intention–behaviour relationship in the Theory of Planned Behaviour? The case of fruit consumption

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De Bruijn, Gert-Jan, Kremers, Stef P. J., De Vet, EmEly, De Nooijer, Jascha, Van Mechelen, Willem, Brug, Johannes·2007·Psychology & Health

DOI 10.1080/14768320601176113

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Abstract

The present study examined if habit strength moderated the influence of intention on fruit consumption in a Dutch adult sample (N = 521, 46.3% males, mean age = 34.50, SD = 10.87), using the theoretical relations of the Theory of Planned Behaviour (TPB). TPB variables and habit strength were assessed at baseline. Fruit consumption was assessed with a validated questionnaire five weeks later. Three groups were created: low habit strength (n = 180), medium habit strength (n = 185) and high habit strength (n = 156). Confirmatory factor analyses and multi-group path analyses were performed using AMOS 4.0. A good fit was obtained for the overall measurement model and the structural models. Multi-group path analyses showed that intention was a significant predictor of fruit consumption in the low habit (β = 0.36, p < 0.001) and medium habit group (β = 0.30, p < 0.001), but a non-significant predictor in the high habit group (β = 0.05, p = 0.596). Implications for information-based and motivation-based interventions are discussed.

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Authors: De Bruijn, G.-J., Kremers, S. P. J., De Vet, E., De Nooijer, J., Van Mechelen, W., & Brug, J.
Affiliations: Maastricht University (NL)
Erasmus University Rotterdam (NL)
ORCID: Kremers, Stef P. J.
Brug, Johannes
Venue: Psychology & Health
Publisher: Informa UK Limited
Published: 2007-12
Volume: 22
Issue: 8
Pages: 899-916
ISSN: 0887-0446 (ISSN-L)
1476-8321
DOI: 10.1080/14768320601176113
OpenAlex: W1984859871
Cited by: 182
References: 94
Citations by year: 2026: 5 · 2025: 6 · 2024: 4 · 2023: 6 · 2022: 7 · 2021: 9 · 2020: 13 · 2019: 4 · 2018: 11 · 2017: 11 · 2016: 7 · 2015: 15 · 2014: 13 · 2013: 11 · 2012: 14
FWCI: 14.18
Type: journal article
Language: en
Open access: green
research.wur.nl
Locations: Psychology and Health (publishedVersion)
UvA-DARE (University of Amsterdam) (publishedVersion)
VU Research Portal (publishedVersion)
Socio-Environmental Systems Modeling (acceptedVersion)
Research Publications (Maastricht University) (submittedVersion)
Pure Amsterdam UMC (submittedVersion)
Amsterdam UMC (VU Amsterdam) - Institutional Repository (submittedVersion)
Data Archiving and Networked Services (DANS) (submittedVersion)
Funders: World Health Organization
Innovative Research Group Project of the National Natural Science Foundation of China
ZonMw
Topics: Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
Keywords: habit strength, theory of planned behavior, intention-behavior relationship, fruit consumption, moderation, dietary behaviour, health behavior change, information-based interventions

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Does habit strength moderate the intention–behaviour relationship in the Theory of Planned Behaviour? The case of fruit consumption

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