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The DOI matches its Crossref record; 202 of the 202 references it cites were found in a registry or an index.

Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review

Husain, Rehan, Ratna, Vir Ved, Saxena, Anupam·2023·Journal of Hospitality Marketing & Management
DOI 10.1080/19368623.2023.2232382
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Abstract

The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing prevous levels in the hospitality and tourism sectors. This research examines the development of anthropomorphism in hospitality and tourism over the past 13 years between 2010 and 2023, showcasing recent research themes, methods, national, international, interdisciplinary, or multidisciplinary alliances, and prominent anthropomorphism researchers and institutes in the hospitality and tourism field. One hundred and twenty-five research papers were published for hospitality and tourism in anthropomorphism. The research reveals that this topic is exponentially growing. This is the first study to provide a bibliometric analysis followed by content analysis of anthropomorphism research in the hospitality and tourism research niche, with theoretical and practical contributions. The findings of cluster analysis reveal several futuristic themes, such as machine learning, robotics, etc., which marketers can focus on for building resilient strategies in the long run. The last section of the paper discusses the conclusion and future research avenues.近年来,拟人化在晋升中的应用显著激增,超过了酒店和旅游业以往的水平. 这项研究考察了2010年至2023年过去13年来酒店和旅游业拟人化的发展,展示了最近的研究主题、方法、国家、国际、跨学科或多学科联盟,以及酒店和旅游领域著名的拟人化研究人员和机构. 125篇关于酒店和旅游拟人化的研究论文发表了. 研究表明,这个话题呈指数级增长. 这是第一项在酒店和旅游研究领域对拟人化研究进行文献计量分析和内容分析的研究,具有理论和实践贡献. 聚类分析的发现揭示了几个未来的主题,如机器学习、机器人等,从长远来看,营销人员可以专注于这些主题来构建弹性战略. 论文的最后一节讨论了结论和未来的研究方向.

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Crossref · 10.1080/19368623.2023.2232382

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Research works printed but not linked: 8

  1. Anthropomorphism—Oxford Reference . (1985). Retrieved February 22 2023 https://www.oxfordreference.com/display/10.1093/oi/authority.20110803095416392;jsessionid=55D1DC8DF461CDFC6AC430F97DA28F5A · DOI
  2. El Naggar, R. A. A., & Bendary, N. (2017). The impact of experience and brand trust on brand loyalty, while considering the mediating effect of brand Equity dimensions, an empirical study on mobile operator subscribers in Egypt. The Business & Management Review, 9(2), 16–25.
  3. George, J. S., & Jayakumar, K. N. (2020). The demographics of employee green behaviour among it professionals. International Journal of Scientific and Technology Research, 9(4), 13–16. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85083500730&partnerID=40&md5=528b2629e3b2b8a07b1991b8c145ab43
  4. Husain, R., Alam, A., & Khan, B. M. (2020). Impact of trait of vanity and social influence on luxury brands-a study on indian luxury consumers. Elementary Education Online, 19(4), 5375–5380.
  5. Sharma, V., & Bhat, D. A. R. (2022). Co-creation and technological innovation: The predictors of guest satisfaction and revisit intention in hospitality industry. International Journal of Hospitality and Tourism Systems, 15(1), 19–35.
  6. Trichina, E., Vrontis, D., & Christofi, M. (2021). Anthropomorphism in marketing during Covid-19 pandemic: A critical review of the literature. DIGITAL TECHNOLOGIES in LIGHT of COVID-19, 233. https://www.unic.ac.cy/cmc2022/wp-content/uploads/sites/33/2022/05/Book-of-Proceedings-CMC2022.pdf#page=233
  7. Vitthal, P. C., Rupesh Subhash, A., Sharma, B. R., & Ramachandran, M. (2015). Emerging trends and future prospects of medical tourism in India. Journal of Pharmaceutical Sciences and Research, 7(5), 248–251.
  8. 10.1016/S0148-29639900098-3 · DOI

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Metadata

Authors
Husain, R., Ratna, V. V., & Saxena, A.
Affiliations
Jaipuria Institute of Management (IN)
Corresponding author
Husain, Rehan
ORCID
Venue
Journal of Hospitality Marketing & Management
Publisher
Informa UK Limited
Published
2023-07-14
Volume
32
Issue
8
Pages
1077-1125
ISSN
  • 1936-8623 (ISSN-L)
  • 1936-8631
DOI
10.1080/19368623.2023.2232382
OpenAlex
W4384406043
Cited by
34
References
201
Citations by year
2026: 5 · 2025: 15 · 2024: 14
FWCI
0.71
Type
journal article
Language
en
Open access
closed
Locations
Journal of Hospitality Marketing & Management (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
Keywords
anthropomorphism, hospitality marketing, tourism marketing, research trends, machine learning, robotics, future research directions

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