The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
A Closer Look at Classical Conditioning
Abstract
Classical conditioning has become a focus of growing interest as a basic framework for interpreting advertising effects. This article argues that a more precisely specified, affective-conditioning hypothesis merits close attention from consumer researchers, in part because little unequivocal evidence is available to uphold its viability. A study that extends Gorn's (1982) recent investigation of affective conditioning is reported. The new data furnish little support for the affective-conditioning hypothesis and implicate an alternative theoretical explanation.
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Citations
Cites
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Bower, G. H. (1981) · American Psychologist · doi:10.1037/0003-066x.36.2.129 · Cited by 4,154
Orne, M. T. (1962) · American Psychologist · doi:10.1037/h0043424 · Cited by 4,041
Conditioned emotional reactions.
Watson, J. B., & Rayner, R. (1920) · Journal of Experimental Psychology · doi:10.1037/h0069608 · Cited by 2,005
Lazarus, R. S. (1984) · American Psychologist · doi:10.1037/0003-066x.39.2.124 · Cited by 1,402
Cited by
Bruner, G. C. (1990) · Journal of Marketing · doi:10.1177/002224299005400408 · Cited by 733
Word-of-mouth effects on short-term and long-term product judgments
Bone, P. F. (1995) · Journal of Business Research · doi:10.1016/0148-2963(94)00047-i · Cited by 716
Music influences on mood and purchase intentions
Alpert, J. I., & Alpert, M. I. (1990) · Psychology & Marketing · doi:10.1002/mar.4220070204 · Cited by 309
Machleit, K. A., & Wilson, R. D. (1988) · Journal of Advertising · doi:10.1080/00913367.1988.10673121 · Cited by 306
Preconceptions of Taste Based on Color
Koch, C., & Koch, E. C. (2003) · The Journal of Psychology · doi:10.1080/00223980309600611 · Cited by 163
Metadata
- Authors
- Allen, C. T., & Madden, T. J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1985-12
- Volume
- 12
- Issue
- 3
- Pages
- 301
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2024500760
- Cited by
- 187
- References
- 5
- FWCI
- 9.33
- Type
- journal article
- Language
- en
- Open access
- closed
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- Allen, C. T., & Madden, T. J. (1985). A Closer Look at Classical Conditioning. Journal of Consumer Research. https://doi.org/10.1086/208517
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
