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Cited by 352

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information

Moorman, Christine·1990·Journal of Consumer Research
DOI 10.1086/208563
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Abstract

This research investigates the effects of consumer characteristics (e.g., familiarity and enduring motivation) and stimulus characteristics (e.g., information format and content) on the utilization of nutrition information. Results indicate that both types of characteristics influence information processing and decision quality. Moreover, stimulus characteristics, in general, were found to facilitate these activities irrespective of consumer differences.

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Metadata

Authors
Moorman, C.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1990-12
Volume
17
Issue
3
Pages
362
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/208563
OpenAlex
W2144853619
Cited by
352
References
2
FWCI
3.70
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information. https://app.cochat.ai/papers/10.1086/208563
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Moorman, C. (1990). The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information. Journal of Consumer Research. https://doi.org/10.1086/208563

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.