The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
Abstract
This study develops and tests a hierarchical model of advertising effects on viewing time. The ads studied represent a sample of commercials aired during prime-time broadcasts, and the effects are analyzed across the ads rather than across people. Primary emphasis is placed on the attempt to explain a simulated behavioral measure of attention to television commercials—that of channel switching (zapping) and fast-forwarding through ads on prerecorded programs (zipping). In addition, the study demonstrates a chain of effects from the content of television ads, through emotional reactions and attitude toward the ad, to actual viewing behaviors.
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Cites
Russell, J. A. (1980) · Journal of Personality and Social Psychology · doi:10.1037/h0077714 · Cited by 16,334
Product/Consumption-Based Affective Responses and Postpurchase Processes
Westbrook, R. A. (1987) · Journal of Marketing Research · doi:10.1177/002224378702400302 · Cited by 2,462
Cited by
Chaudhuri, A., & Holbrook, M. B. (2001) · Journal of Marketing · doi:10.1509/jmkg.65.2.81.18255 · Cited by 6,674
Self-citationThe Role of Emotions in Marketing
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999) · Journal of the Academy of Marketing Science · doi:10.1177/0092070399272005 · Cited by 3,349
Measuring the hedonic and utilitarian dimensions of consumer attitude
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003) · Journal of Marketing Research · doi:10.1509/jmkr.40.3.310.19238 · Cited by 2,151
Mano, H., & Oliver, R. L. (1993) · Journal of Consumer Research · doi:10.1086/209361 · Cited by 1,973
How country characteristics affect the perceived value of Web sites
Steenkamp, J.-B. E. M., & Geyskens, I. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.3.136 · Cited by 465
A two-sided, empirical model of television advertising and viewing markets
Wilbur, K. C. (2008) · Marketing Science · doi:10.1287/mksc.1070.0303 · Cited by 342
Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015) · International Journal of Advertising · doi:10.1080/02650487.2014.995284 · Cited by 282
Social media addiction: What is the role of content in YouTube?
Balakrishnan, J., & Griffiths, M. D. (2017) · Journal of Behavioral Addictions · doi:10.1556/2006.6.2017.058 · Cited by 266
Why Narrative Ads Work: An Integrated Process Explanation
Kim, E. (., Ratneshwar, S., & Thorson, E. (2017) · Journal of Advertising · doi:10.1080/00913367.2016.1268984 · Cited by 202
Toward a Meta-Theory of Creativity Forms: How Novelty and Usefulness Shape Creativity
Harvey, S., & Berry, J. W. (2023) · Academy of Management Review · doi:10.5465/amr.2020.0110 · Cited by 125
Understanding Why Consumers Don't Skip Pre-Roll Video Ads
Campbell, C., Mattison Thompson, F., Grimm, P. E., & Robson, K. (2017) · Journal of Advertising · doi:10.1080/00913367.2017.1334249 · Cited by 112
Akbari, M. (2015) · Global Business Review · doi:10.1177/0972150915569936 · Cited by 105
Disentangling the effects of social network density on electronic word-of-mouth (eWOM) intention
Sohn, D. (2009) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2009.01444.x · Cited by 98
Redondo, I., & Aznar, G. (2018) · Telematics and Informatics · doi:10.1016/j.tele.2018.04.008 · Cited by 80
Teichert, T., Hardeck, D., Liu, Y., & Trivedi, R. (2018) · Journal of Advertising Research · doi:10.2501/jar-2017-054 · Cited by 73
Emotional appeals and news values as factors of shareworthiness in ice bucket challenge coverage
Brown, D. K., Lough, K., & Riedl, M. J. (2020) · Digital Journalism · doi:10.1080/21670811.2017.1387501 · Cited by 62
Metadata
- Authors
- Olney, T. J., Holbrook, M. B., & Batra, R.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1991-03
- Volume
- 17
- Issue
- 4
- Pages
- 440
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1997472652
- Cited by
- 564
- References
- 2
- FWCI
- 20.36
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
