The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?
Abstract
A low credibility source induced a more positive attitude toward his advocacy than did a highly credible source when message recipients' own behavior served as a cue for determining their attitudes. In contrast, when the behavioral cue was absent, a highly credible source did not have an adverse effect on individuals' attitudes or behavior. These findings are interpreted in terms of self-perception theory and cognitive response analysis.
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Citations
Cites
Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
Bem, D. J. (1972) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60024-6 · Cited by 5,241
The processes of causal attribution.
Kelley, H. H. (1973) · American Psychologist · doi:10.1037/h0034225 · Cited by 4,025
The Influence of Source Credibility on Communication Effectiveness
Hovland, C. I., & Weiss, W. (1951) · Public Opinion Quarterly · doi:10.1086/266350 · Cited by 3,543
Cited by
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
McCracken, G. (1989) · Journal of Consumer Research · doi:10.1086/209217 · Cited by 3,196
The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
Pornpitakpan, C. (2004) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.2004.tb02547.x · Cited by 2,205
Word of mouth communication within online communities: conceptualizing the online social network
Brown, J., Broderick, A. J., & Lee, N. (2007) · Journal of Interactive Marketing · doi:10.1002/dir.20082 · Cited by 1,661
Word-of-Mouth Processes within a Services Purchase Decision Context
Bansal, H. S., & Voyer, P. A. (2000) · Journal of Service Research · doi:10.1177/109467050032005 · Cited by 1,334
Chung, S., & Cho, H. (2017) · Psychology & Marketing · doi:10.1002/mar.21001 · Cited by 809
Metadata
- Authors
- Dholakia, R. R., & Sternthal, B.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1977-03
- Volume
- 3
- Issue
- 4
- Pages
- 223
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2085876304
- Cited by
- 378
- References
- 4
- FWCI
- 24.20
- Type
- journal article
- Language
- en
- Open access
- closed
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- Dholakia, R. R., & Sternthal, B. (1977). Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities? Journal of Consumer Research. https://doi.org/10.1086/208671
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
