The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Conditions for a Picture-Superiority Effect on Consumer Memory
Abstract
Based on three explanations of imagery effects on memory, hypotheses regarding the conditions under which pictorial ads are or are not remembered better than verbal-only ads are generated and tested. The memorability of brand names semantically related to product class was tested in pictorial versus verbal-only form under various conditions. The results indicate that picture superiority occurs in both immediate and delayed recall tasks when processing is directed at appearance features. Verbal-only stimuli are recalled as well as pictures in immediate recall but become inferior once again in delayed recall, when processing is directed at the semantic content of the ads.
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Citations
Cites
Levels of processing: A framework for memory research
Craik, F. I. M., & Lockhart, R. S. (1972) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(72)80001-x · Cited by 9,566
VISUAL IMAGERY DIFFERENCES IN THE RECALL OF PICTURES
MARKS, D. F. (1973) · British Journal of Psychology · doi:10.1111/j.2044-8295.1973.tb01322.x · Cited by 1,778
Cited by
Heckler, S. E., & Childers, T. L. (1992) · Journal of Consumer Research · doi:10.1086/209275 · Cited by 722
Self-citationVisual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses
McQuarrie, E. F., & Mick, D. G. (1999) · Journal of Consumer Research · doi:10.1086/209549 · Cited by 656
Green branding effects on attitude: functional versus emotional positioning strategies
Hartmann, P., Apaolaza Ibáñez, V., & Forcada Sainz, F. J. (2005) · Marketing Intelligence & Planning · doi:10.1108/02634500510577447 · Cited by 573
The future of in-store technology
Grewal, D., Noble, S. M., Roggeveen, A. L., & Nordfalt, J. (2020) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-019-00697-z · Cited by 455
The Effects of Brand Name Suggestiveness on Advertising Recall
Keller, K. L., Heckler, S. E., & Houston, M. J. (1998) · Journal of Marketing · doi:10.1177/002224299806200105 · Cited by 444
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Metadata
- Authors
- Childers, T. L., & Houston, M. J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1984-09
- Volume
- 11
- Issue
- 2
- Pages
- 643
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2026629104
- Cited by
- 611
- References
- 2
- FWCI
- 4.23
- Type
- journal article
- Language
- en
- Open access
- closed
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- Childers, T. L., & Houston, M. J. (1984). Conditions for a Picture-Superiority Effect on Consumer Memory. Journal of Consumer Research. https://doi.org/10.1086/209001
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
